Philips

Creation & execution of the overall customer experience strategy across the company closely collaborating with businesses/marketing//design/innovations/research
Advises the Senior Executives on customer satisfaction measures, customer experience strategies, programs, initiatives, and emerging issues to enable customer-centric strategic decision processes
Sales engagement - C-suite & solution prospects
Creates & oversees customer experiences programs globally, based on business/customer needs (incl. future proof technology solutions)
From vision through to execution – thought leadership
Change management - global team transformation
Engagements transformation – cross channel: digital, hybrid, online, F2F
Corporate broadcasting studio setup and management (executive and customer engagements and communication, life broadcasting productions, content productions, executive interviews)
Global team management (across continents)

Global Head of Customer Experiences –  Philips Healthtech

Transformation program management – from product to co-creation of customer solutions 
Branding strategy & marketing communication
Business information and security - customer experiences and innovation communication
Global enterprise infrastructure setup, driving the customer experiences and data driven business performance in healthcare
Customer Experiences program leadership for Philips innovation centres globally
HR – new organizational blueprint and governance model setup, transformation & change management, marketing and innovation capabilities framework
Leadership and facilitation Kaizen events – experience marketing and customer engagement

Global Transformation Leader, Global Marketing, Communications & e-Commerce group

Upstream marketing - from strategy definition through value proposition creation to product/solution proposition development 
Cross collaboration: innovation & development, internal and external design agencies, manufacturing units or external suppliers, marketing management, marketing communication and international sales organizations 
Go to market strategy and execution, creating customized customer experiences across the channels & audiences
Launch of new innovative propositions, working closely together with the commercial organizations across the globe 
Driving results through cooperating globally with cross-functional teams throughout the full value chain, BMC planning and execution 
Steering business by clear targets and performance KPIs
Direct collaboration with marketing teams globally for a successful (omnichannel) product launch 
Managing relationships with external partners for own portfolio 
Omni-channel marketing & activation in the key countries (US, China, DACH, UK, France, Japan)

Director Go To Market, Personal Health Global Marketing

Bilka Consultancy

Consulting and freelancing expertise covering areas (off and online):
Marketing management & strategy
Customers’ engagement programs
Transformational changes and change management consultancy
Business consulting and business analysis 
Business start-ups & Due diligence
Project/program management
Capabilities building & teams development
P&L responsibility

Director/Owner, Marketing, Business Consultancy & Communications, Program Management

Trio

Greenfield business development – brand introduction on the markets
New commercial organization setup and management
Extraordinary customer experience & engagement – new distribution model setup 
New value proposition strategy to the market incl. products portfolios creation & design
Marketing and sales strategy setup and execution on the managed markets/ Brand image creation
Products launches including product/brand launch strategy creation first followed by trade & merchandising organization setup
New processes setup and introduction for lean way of working across the organization locally and regionally
Overall commercial management 
P&L responsibility

Commercial & Marketing Director /General Manager

Philips Lighting

Post merger integration
Execution of global marketing strategy and initiatives within the EMEA region to ensure global brand development and consistency.
Established a strategic marketing framework for the business group and regional consumer marketing growth plans to build a branded category, simplify the consumer’s journey (including channel marketing, shopper marketing, trade marketing and category management)
Set up and drive the implementation of structured marketing planning across the EMEA organizations, active work with local marketing teams
Driving the development of new product/value propositions from the customers perspective
Driving new products introductions process for EMEA region
Driving the implementation of the business turnaround with Europe marketing and sales organizations in order to ensure that all aspects of the market strategy (branding, positioning, value proposition, product portfolio, pricing, channel and promotion) are properly managed to deliver expected results in the long term.
Marketing intelligence: A thorough and fact-based understanding of the markets, customers and competitors to provide the organization with an outside-in view
Pricing analysis and strategy creation in relation with channel differentiation and products/brands positioning

Director Marketing EMEA region

Philips Consumer Lighting Solutions

Pioneered the new way of working and marketing strategy preparation focussed on the channel consumers differentiation, that was rolled out through entire EMEA region
Channel strategy creation and launch for consumer lighting (DIY, electro, lifestyle, food) in EMEA region
Changed the way of working from isolated marketing into close cooperation within sales & marketing teams that resulted in significant improvement in the sales result as well in new product introductions degree

Senior Marketing Manager EMEA

Program Manager Energy Efficiency Europe Nordic, Poland, Baltic

Sales Management – overall P&L responsibility for the region
Key account management (Food+DIY)
Managing team through organizational changeover (transfer from consumer lamps into consumer lighting)
Team management (on location and remote)

Country Sales & Marketing Manager, EMEA & Poland/Baltics

Lean Six Sigma Black Belt

Market Intelligence Officer Central Eastern Europe

Strategic Management / Commercial operations / International Marketing Management /  Customer Experience & Relationship /Corporate communications/Category Management / Product Innovation /Product introduction/ Go to market/Business Development/Program / Project Management / Operational & P&L Management / Change Management/Cross-Functional / Multicultural Team Leadership/Process improvements programs

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