DEKRA Organisational and Process Safety

Content Marketing Specialist

Aberdeen University Students'​ Association

- developed and implemented marketing and communications plans through regular and consistent digital communications with members (digital media, social media, website, newsletter) 
- developed, implemented and supported various events and campaigns aiming to raise awareness of the diverse and growing programme of societies, clubs, groups and forums, 
- ensured that the website and social media platforms are constantly updated with relevant and up-to date content, 
- created and maintained social media/digital calendar to ensure that the content across various channels is diversified but consistent, 
- monitored the impact and reach of AUSA's digital presence through analytics and ensured that AUSA remains up to date with current social media trends,
- provided advice and support in engaging with and responding to external media outlets (press, radio, digital), 
- reviewed, edited and updated publications including Undergraduate Prospectus, Welcome Books, etc,
- built and maintained positive relationship with the the University’s communication and marketing teams via regular meetings, updates and collaborations,
- ensured that the AUSA’s events and campaigns are promoted through University’s digital channels,
- supported colleagues from other departments in promoting and communicating events, campaigns, initiatives, 
- maximised income to AUSA through sales of social media and website adverts by building relationships with clients,

Communications and Digital Media Coordinator

John Codona's Pleasure Fairs Ltd

- Applying sales and marketing techniques to sell to existing and potential clients,
- Generating sales from leads by building client relationships, communicating with customers via e-mail, phone and/or in person, and putting together sales pitches,
- Keeping an eye on competition,
- Developed and implemented new sales initiatives, strategies and channels to capture key 
demographics, 
- Analyze weekly and monthly sales figures, present it in the form of report and realistic forecasts, 
determine areas of focus, effectively communicating results to senior managers,
- Maintain professional appearance by attending networking events and business shows 
(close collaboration with Aberdeen and Grampian Chamber of Commerce), 
- Demonstrated strong commitment to customer service by taking care of them from early 
stages of enquiry, through the booking process, to 48 hours follow-up procedure,
- Ensuring promotional materials across the venue are consistent, appropriate and updated,
- Collaboration with D2Marketing with organisation and exhibiting during Wedding Exhibition, 
- Training new sales staff members, reviewing their performance monthly and suggesting new ways to improve customer service across all departments

Senior Sales and Bookings Coordinator

Content Story Foundation

- proofreading and editing PR and Marketing materials
- translating PR and Marketing materials

Freelance Editor and Translator

SALT & PEPPER

- Oversaw all stages of the event life cycle, from strategic planning, vendor negotiations,
staffing, and reconciliation,
- Prepared budget estimates for all the events,
- Wrote media pitches, blog posts and new releases for multiple clients,
- Partnered with corporate communications and consumer marketing to ensure messaging
was creative and consistent,
- Helped write and edit news releases while working directly with sponsors and press

Marketing and Event Manager

Loweevents

- Organized press conferences and ran PR campaigns,
- Planned and executed over 30 tailor made events for individual and corporate clients,
- Generated promotional materials (yers, email newsletters and posters) for customer
advertisement and brand awareness,
- Created custom presentations that accompanied all produced events

- Coordinated and oversaw pre and post event logistics schedule of art work,
- Invited artists to take part in the exhibition and maintaining communication with them,
- Created corporate presentations for artists and atendees,
- Maintained and updated artists’ and press database

Event Project Coordinator of BODY Exhibition

Abgency Ltd

• supervision of group of PR employees, strategic planning of their activities to ensure
expected attendance in a club,
• creating and implementing social media strategy and promoting the club on various
social media platforms,
• building clients' database and informing them about upcoming special events and
promotions,
• planning, preapring and organising special events in the club

Promotions Coordinator

Huluki S.A.

• creating engaging content for Social Media channels
• developing and implementing Social Media strategy
• design company’s products’ lookbook
• creating product portfolio on e-commerce websites
• exploring new channels of distribution for company’s products and expanding the
operations

Social Media Specialist

FashionPhilosophy Fashion Week Poland

• approving and issuing advertisements (press, radio, outdoor, BTL)
• preparing Sponsorship packages and presentations of the Event
• pitching ideas of additional advertising and marketing activities for future Sponsors
(Clients such as Maybelline, Eveline, LOT Polish Airlines, Schwarzkopf, Hotels and Spas,
Wedel, Double Tree by Hilton, Vauxhaull, Nissan, food & beverages companies)
• assisting through the process of signing the contracts with Sponsors and Media Patrons
of the Event
• preparing media plan, advertising and marketing reports and calculating equivalent
advertising value

Marketing and Advertising Manager

Hey there, I'm Karolina! I'm your go-to girl for all things content-related. And I'm obsessed with AI.   

📝 Freelance Writer | Content Junkie | AI Enthusiast

What's the Scoop?

⏳ I've been in marketing for over 10 years helping businesses spice up their content. I started from advertising, through social media to the king of all things digital- content. Recently I have been working with AI, too. 
✍️ Whether it's blogs, social media posts, or website copy, I've got a knack for making words dance and sing (figuratively speaking, of course).
👩‍💻 I love exploring how AI can improve your content strategy and make your life a little easier.

Some wins I've celebrated in my career:
✉️ newsletter content sent to 20K subscribers with an open rate increased by 6% 
🤖 My AI-generated whitepaper generated 67 leads (so far). 
🤩 I'm featured in Hubspot! Check out tip no 5 - https://blog.hubspot.com/marketing/digital-marketing-tips

What's in My Toolbox:
Crafting Killer Content
Navigating Content Strategy
Dabbling in AI Shenanigans
Sprinkling in Some SEO Magic
Polishing Your Copy

Whether you're craving some content inspiration, itching to up your strategy game, or just want to chat about the latest AI gossip, I'm all ears. 

Drop me a message and let's chat about ways to make your content stand out 🤗

Taplio

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