Hyphen Co.

At Hyphen, we always put strategy before action to ensure there’s a clear ‘why’ for everything we do. As Strategy Director, I lead our team’s efforts to develop and implement innovative and effective marketing strategies for our clients. I also help our team stay at the forefront of industry developments by ensuring that we are continuously learning and experimenting.

Strategy Director

I support Hyphen clients - mostly in the B2B space - with content strategy and marketing. As an expert in writing about topics in which I'm not an expert, I add value by capturing a client’s unique voice and translating complex information into strategic and creative communications.

Content Strategy

International Schools Global

Every year, thousands of families around the world move to new countries or cities and enroll their children in international schools. I make this transition easier by bringing parents and international schools together with objective, up-to-date info, including easy school comparisons, clear FAQs and map-based search.

International Schools Global (ISG) is an online resource that helps parents research international school options anywhere in the world while helping international schools make a strong first impression in front of this globally dispersed audience.

InternationalSchoolsGlobal.com | Twitter: @InSchoolsGlobal

Co-Founder & Managing Director

Green Roof Media

I set up Green Roof Media to provide editorial and media-related services, including writing, editing and proofreading. With over a decade of professional editorial experience, I am eager to work with clients who require assistance for one-off projects or ongoing assignments in areas such as website copywriting, report editing and content marketing.

My experience spans a broad range of topics (financial services, telecoms, petrochemicals, medical research) and media (websites, annual reports, corporate newsletters, articles). I am always happy to hear from interested parties regarding possible projects and opportunities for collaboration.

Copywriter, Editor & Content Marketer

Karsten Cramer Photography

My photography work focuses on experimentation with motion and blurring to create images that combine abstract and figurative elements. Fusing light, colour, texture and movement, I strive to produce photographic compositions that spark emotions and stimulate the imagination. While I have been shooting and experimenting with photography for many years, I started exhibiting my work publicly only in January 2017.

You can view my work at https://www.saatchiart.com/karstencramer.

Fine Art Photographer

Editor Group

I supported the growth of Editor Group's new office in Singapore during a three-month transition period after selling the Outlook Editorial and Research business to Editor Group. During this period, I assisted with operational and business development activities. I also wrote and edited material for Asia-based clients across such sectors as finance, professional services, healthcare, technology and telecommunications.

With its headquarters in Sydney, Editor Group is Australia's leading corporate writing firm. It recently opened a Singapore office and is now rapidly growing its presence in Asia.

Senior Writer & Editor

Outlook Editorial and Research

Together with a partner, I co-founded Outlook Editorial and Research, which provided professional editorial services to corporate and government clients in Singapore and the region. For approximately eight years, I co-managed and carried out all aspects of the business together with my partner, from strategic planning and business development to researching, writing and editing material according to individual project requirements. At its largest, our firm had a headcount of four.

In April 2014, my partner and I successfully sold our business to Editor Group, a Sydney-based corporate writing firm that had recently set up an office in Singapore.

Examples of the work I did at Outlook include:
- Writing and editing articles for SPRING Singapore’s monthly SPRINGnews publication
- Editing weekly reports on the petrochemical sector for IHS Chemical
- Writing and editing content for the Centre for Liveable Cities’ monthly newsletter
- Providing editorial services to Republic Polytechnic across a wide range of media and formats (e.g. speeches, website copy, annual reports, magazines)
- Writing and editing a series of guidebooks on international schools for Outlook Guides, our in-house publishing division
- Writing and editing articles and marketing materials for Citi Private Bank

Managing Partner

Intercedent Asia

As an Associate Director at Intercedent Asia, I conducted project-based research and consulting initiatives for international clients, including market analysis, competitive research and client surveys throughout Asia (China, Hong Kong, India, Indonesia, Iran).

My duties included managing projects and overseeing teams of freelancers; conducting interviews with senior managers; developing and writing proposals, reports and articles; and presenting research findings to clients. I was also responsible for company bookkeeping for Intercedent's Singapore office.

Associate Director

I love transforming complexity into clear, compelling content. My interests and experience are diverse, but my approach is usually the same, no matter what I’m working on: listen carefully, think deeply, collaborate creatively, and contribute thoughtfully.

Wherever I am, I seek out fresh challenges, good food, and great friends who like to laugh.

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