Karthik Subramanian's Linkedin Analytics

I'm obsessed with SaaS and SaaS marketing. Back in 2012, when I used to create Thought Leadership pieces for Cognizant, an Indian IT Services company, I remember writing the introductory note on SaaS and how it would explode in the coming decade. 

And boy, did it explode!

Today, SaaS and startups are THE biggest thing on the planet. The best part? Anybody can start a SaaS company and be successful. That’s why I love SaaS because it is really limitless. Since 2018, I’ve worked with SaaS companies because it really tests your real skills and you have no place to hide. In 2020, I took over product marketing for a DIY design platform which didn’t have much traffic. But, by the time, I left it 1.5 years later, it was getting ~1,000 signups a day. I have tried my hand at almost all forms of organic marketing: Customer research, content, SEO, Product Hunt and AppSumo launches, social media, influencers, review platforms like G2 and Capterra. But, here are 3 core skills I've learned and honed while building the marketing function for startups : 1. How to create and scale helpful content that people want to consume 2. Creating products that solve real problems 3. Developing and scaling a product marketing strategy On 15 July, 2022, I bid adieu to the corporate sector and since then I’ve joined a close friend to help B2B companies like Atlan and Docsumo on their content strategy and product marketing. On 8 January 2023, I ran my first half-marathon (21.097 KM) in 2 hours 19 minutes. I guess that is only the start of thousands of kilometres. Connect with me if you’d like to chat about SaaS, startups, content and product marketing, long-distance running, health, and fitness. Always happy to help you and learn from you. ___ Besides, sign up for my newsletter on exclusive SaaS marketing tips from LinkedIn, Twitter, YouTube, and blogs like Indie Hackers, Product Hunt and TechCrunch. Link to sign up: https://saasmarketers.substack.com/ 

My dream: I know Japanese and I love to follow the Japanese culture, cuisine, and customs. I hope to fulfil my dream of live and work in Japan someday.