Chai Digital

CHAI provides professional social media consultancy to growing businesses with a clear brand and business strategy.

Owner

BMMI

Managing all aspects of Diageo's presence in Bahrain, working closely with the regional head office in Dubai. Incorporating, financial, market and brand strategy.

My roles included:
- Managing an annual budget and submitting regular financial reports. Keeping a current knowledge of the beverage industry and global economy to accurately forecast trends, volume and revenue.
- supply chain management - forecasting, logistics
- Devising a joint business plan between Diageo and BMMI and achieving the targets set.
- Full promotional calendar to increase sales and exceed KPI expectations

Diageo Brand Manager

Digital Manager

Managing all aspects of Heineken's presence in Bahrain, working closely with the regional head office in Dubai. Incorporating, financial, market and brand strategy.

My roles included:
- Managing an annual budget and submitting regular financial reports. Keeping a current knowledge of the beverage industry and global economy to accurately forecast trends, volume and revenue.
- supply chain management - forecasting, logistics
- Devising a joint business plan between Heineken and BMMI and achieving the targets set.
- Full promotional calendar to increase sales and exceed KPI expectations

Heineken Brand Manager

GAMA Hotel Management Co.W.L.L

A demanding and rewarding role that required high levels of creativity, organisation and customer satisfaction.

- Managing 4 hotels and 15 multi-themed outlets.
- Creating annual events and promotional calendar with internal and external stakeholders. Market Leaders for creativity and well executed events.
- Customer Service Excellence

PR & Marketing Manager

CEO - Community Builder - Social Media Expert - Agency Owner - Connecting the world through stories - Authenticity always wins

Intrepid minimalist traveller and lover of meaningful conversations. Rarely seen without a smile on my face. Because, well, life's too short.

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CHAI Digital helps companies build impactful digital communities through storytelling. #GrowYourTribe

From aristocratic tea salons in London to the back streets of Mumbai, CHAI houses are at the heart of the societies they serve.  Where CHAI is consumed, authentic conversations are sparked and from these conversations, flourish the ideas that change the world.

What an inspirational lineup of Founders, CEO's, CMOs and CTOs for the UAE's biggest brands at CET World Series yesterday 💡 🇦🇪 Kudos to Nayab Rafiq and team!

Plus a fab surprise bumping into the growth manager for one of our favorite clients Ibrahim Farah - those who learn together grow together 😉 🧠  

Favorite takeaways of the day: "In the last couple of years, we've all become so detached from the products that we're offering. We've become so focused on incorporating technology into the product and we've stopped being users of our own products. How is there a day in your life if you're running a product (or service) that you don't wake up and use your own product?" Nikola Cabarkapa CEO InstaShop

Also "Communication with clients always has to be 2 way. If we don't give personalised feedback to our customers, we're missing out on opportunities for building community, improving a product, improving a service, and picking up on insights that we never heard of... Saad Samadi, Head of Marketing Operations Gargash Group 👇 

and followed up by Mohannad Baig, Associate Director of Social Media Community Management at Careem "But in order to achieve this, we have to empower our customer service teams to be able to reply without scripted answers. They have to have the power to respond and manage a situation." 

#dubaimarketing #uaebusiness

Kate Horsley

CEO - Community Builder - Purpose Driven Lifestyle Brands - Social Media Expert - Agency Owner - Connecting the world through stories - Authenticity always wins

Wrapping up before the Eid break with a final client UGC shoot and what a view over JBR!

*If you’re a UGC creator or influencer and looking for connections - click the link in the comments to join our directory 🔥

#dubaiphotoshoot #dubaiphotography #dubaiphotographer 

This - so much confusion over #UGC terminology going around. Hope the handy diagram will clear it up for you 😎

If not - let me know in the comments 😄 

#influencermarketing #ugccreators #dubaiagency #socialmediamarketingagency

Gathering with other senior marketers for in-depth discussions about our industry is a highlight of my month. If you're senior marketer in Dubai, come join us. Link in the comments.

#dubaicreators #marketing #socialmediamarketing #dubai

And the details for the next Chai Digital Creator Community-tea salon are now up 📌 - if you’re a senior marketer or experienced influencer - come join us! May 3rd, we’ll be discussing “The Client <> Agency Relationship” (yes, a lot to unpack 😄)

*Link to register in the comments

#socialmediamarketingagency #marketingagency #marketingstrategist #ugcdubai #dubaiinfluencer

With the 27th night of Ramadan and the #solareclipse converging in the same couple of days - this feels like a super powerful time! Wishing for much-needed change in the world in this pivotal time and wishing you all super creative energy over the coming weeks and for the rest of the year ✨✨

#eidmubarak2024 #socialmediaagency #socialmediamarketingagency #dubaisocialmedia #dubaiagency

A wonderful night with inspiring people. Huge congrats, Sam Tidswell-Norrish, and thank you for bringing OPUS to the UAE. Couldn't have asked for a better setting for the inaugural event with esteemed partners, the Fiker Institute 

Today, we announce that OPUS has launched in the United Arab Emirates (UAE) and partners with Fiker Institute .

OPUS and Fiker also announce a partnership to collaborate to test ideas and advance global solutions among the next generation of change-agents, focusing on amplifying the entrepreneurial corridor between the UAE and the UK.

As the UAE continues to grow at an unprecedented pace, prioritising innovation and building for the future, OPUS is creating a centre of gravity for the entrepreneurial community to support and facilitate further opportunity creation between the UK and the UAE.

Read the full press release here: https://lnkd.in/eBes9pMC

#opportunity #community #UAE

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