The B2B Creator Newsletter

We help you become a smart B2B creator in the world of marketing and business.

Founder

Creatopy

- Partner with cross-functional stakeholders to drive marketing roadmaps, strategy, and execution.
- Develop and execute comprehensive communications plans to support overall growth plans and communications objectives.
- Identify and develop partnerships that align with marketing goals and objectives.
- Managed a portfolio of partnerships

Marketing Communication Manager

- Establish global product positioning and release planning
- Working across several aspects of marketing from branding and positioning to targeted outreach and strategy, go-to-market strategy, campaigns, advocacy, and communication
- Create and execute innovative strategies and marketing plans that drive awareness, engagement and product adoption
- Develop actionable, data-driven insights to inform product and marketing strategy
- Leverage marketing insights to better understand our customers and represent the voice of the user

Product Marketing Manager

- developing a content marketing & communication team
- partner with cross-functional stakeholderd including design, product, leadership to drive marketing roadmaps, strategy and execution
- establish brand position and content strategy planning
- create and execute innovative content and communication strategies

Content and Communication Manager

- leading the content marketing team
- growing the blog & community 
- making sure that the brand is recognized as a top leader app in the industry
- connecting with influencers and commuties
- content marketing strategy

Content Marketing Manager

Respect Bigtime

Creative director and social media marketing strategy.

Visual Marketer

VITACOM ELECTRONICS

- Marketing B2B / B2C
- Project manager rebranding worldwide brand Well

Marketing Specialist

Building a modern marketing agency for Founders and B2B companies | Founder The B2B Creator Newsletter

I'm a B2B Marketing consultant, content creator and founder of B2B Creator Newsletter.

With over 15 years of experience in content marketing and social media, I launched marketing campaigns featured on Adweek, TechCrunch, and Entrepreneur.

Speaking the language of marketers in 10 visuals ↴

Illustrated by me 😊

Robert Katai

10 visuals about marketing for marketers

Dear marketers, 

We don’t have to just capture attention these days. 

The winner is the one who knows how to hold it. 

That’s when you understand how to keep a relationship between a brand and a customer, that’s when you understand how important loyalty is. 

And that’s when you really understand that marketing is more than a job, it’s a lifestyle.

Are you a perfectionist or a practitioner?

Every single time I'm creating content, I have this simple question:

How do people feel after consuming my content?

Everything from newsletters, LinkedIn posts, visuals, carousels, podcasts, shorts, or workshops.

It's a question that has made me delete so much content just because I couldn't find any answers.

What's your question that makes you hit the publish button or just cancel it?

Guess what? 44 people signed up for my workshop in just 24 hours!

I know, in the grand scheme of LinkedIn and the industry, 44 might not seem like a lot. 

But to me, it's incredible. 

It means 44 people are curious about what I have to offer.

Honestly, I'm feeling a mix of emotions → excited, nervous, and optimistic all at once.

My goal? 
To get 100 people on the waitlist this week.

Think we can hit that number? 
I’d love your help!

Join here: https://lnkd.in/ddn4KjjX

A comment, a repost, or a share would be a huge boost.

Thanks for being awesome!

Content consistency is a real struggle! 

You're trying to pump out content, but you're constantly second-guessing yourself.

"Should I post every day? Or just a few times a week?"
"Is my content even resonating with my audience?"

It's a never-ending battle, and I get it. 

I've been there.

The truth is, there's no one-size-fits-all answer. It's all about finding that sweet spot between consistency and frequency. 

And trust me, that's easier said than done.

But what if I told you there was a way to crack the code?

I'm working on a brand new program that's going to show you exactly how to do it. 

No more guesswork. 

Just a clear, proven system for creating content that your audience can't get enough of.

Interested? 

Join the waitlist now to be the first to get your hands on it.

https://lnkd.in/ddn4KjjX

P.S. Everyone who joins the waitlist will get a free gift. 

Don't miss out!

Should you publish the same content on different channels?

Short answer: YES!

But let me give you more context.

I'm not the best example here, that's why I'm looking at these top B2B Creators that are repurposing their content:

Sahil Bloom → same video → different description → different platforms 
Alex Hormozi → same video → different description → different platforms 
Katelyn Bourgoin 🧠 → same copy → different platforms
Alex Lieberman → same copy → different platforms
Janis Ozolins → same visual → different platforms

So, you don't have to reinvent the wheel. 

Step 1: Take one great idea you have (recommending from your own experience)
Step 2: Create the type of content you are most familiar (written, audio, video, visual)
Step 3: Publish on every platform you have an account 
Step 4: Don't ghost your audience and engage in comment
Step 5: Take a look in 3 or 4 days at your content, see which platform is driving you the best numbers
Step 6: Now take that platform and optimize your content for that. 

Hope it will help.

Repurposing Content Across Multiple Channels

How to build attention - The Shaan Puri way 👇

Great marketing isn't about being loud. 

It's about being heard.

Are you in the 95% of marketers that are afraid that A.I. will steal your job or are you in the 5% that is learning how to use it?

Ideas gather dust; executed plans change the world. 

So pick one and start today.

Don’t know what to create or publish next week?

We’re doing a live workshop on how to build a personalize content consistency system. 

The secrets may surprise you!

We’re opening the waitlist (wink-win Daniel Priestley) - so make sure you grab your sit now.

Join here for free: https://lnkd.in/ddn4KjjX

P.S. The first 100 subscribers will also get a free resource.

Don’t follow your passion, follow your talent. Determine what you are good at (early), and commit to becoming great at it.  - Scott Galloway

Every time I hear people debating SEO vs. social media, it makes me sick. 

It's like leaving money on the table by not realizing the goldmine that comes from blending these two strategies. 

Modern marketers aren't just fluent in SEO and social media; they’re the quiet executors who know how to fuse them seamlessly, supercharging growth without all the noise.

I don’t believe that becoming a B2B Creator isn’t just about pumping out content. 

It’s about strategic thinking, understanding your audience, and providing real value. 

By focusing on these 4 priorities - 
1) Solving specific problems
2) Knowing who you serve
3) Giving them a reason to care
4) Mastering the attention flywheel

You’ll be well on your way to becoming a successful B2B creator in the marketing technology industry.

Read the entire article here: https://lnkd.in/erFTnfiG

Starting out as a B2B Creator?

Let me tell you about an underrated marketing role: the visual marketer. 

It's the intersection between a marketer and a designer. 

Think about a person with a mindset of a marketer and a skill of a designer.

Here's why it's important:
→ attracting attention: thumbnails, featured images, visualize ideas
→ maintain attention: carousels, infographics, ebooks
→ convert attention: CTA's, ads

But it not just making the visual pixel perfect and top level art direction style. 

I'm saying that because I was (and sometimes I am) in this role.

It ain't just about making stuff look pretty. 
It's about making stuff that SELLS.

How do I know? 
Been there, done that, got the t-shirt. 

My infographics? 
→ Featured in Adweek, Social Media Today and Entrepreneur (and I ain't even a "real" designer)
→ My carousels, ads and visuals? Seen by 100k+ peeps (yeah, you read that right)

So next time you're building your dream team, don't sleep on the visual marketer. 

They might just be your secret weapon. 

Agree? Disagree?

The truth is people don’t consume quality content. 

They want to get entertained, empowered, or just engage with others.


_________________

And if you like topics like this:

Follow me Robert Katai.

I dive into helping brands cultivating in-house creators and building brands that makes money.

You don't have to be an extrovert to build an online presence.
You don't have to show your face to build an online brand.

I found 2 ideas that many creators are still ignoring, but I believe they can be a breakthrough for many of you who want to start an online presence without showing your face.

And guess what? 
You can start right away.

So in this week's newsletter, I will talk about these two things.

Make sure you subscribe to the newsletter and get it directly in your inbox.

Join here: https://lnkd.in/eZduj_qb

P.S. This newsletter is for both introverts and extroverts.

Do you want to never send another resume?

Build your own media product.

Maybe a youtube channel, a podcast show, a newsletter or a faceless social media page. 

This will show your employer that you can:
- be consistent with your work
- learn multiple skills 
- do the things that nobody wants to do

I created the Never Send Another Resume Course to teach YOU how to start building your personal brand as an employee and never worry about your next job. 

Join here: https://lnkd.in/dvrbP7RM

Don't underestimate the power of helpful content! 

It spreads through hidden channels:

→ Email chains
→ WhatsApp groups
→ Private LinkedIn messages
→ Exclusive Facebook communities

These spaces are:

→ Hard to track
→ Filled with trusted influencers
→ Natural content filters

Key takeaway: Create genuinely helpful content. 

It'll find its audience through trusted networks, even if you can't always measure its full reach.

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Want to drive more opportunities from LinkedIn?

Robert Katai's Linkedin Analytics

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