Genero

Helping clients achieve their growth marketing goals. SEO & growth strategies. Increasing clients' organic traffic and revenue through Search Engine Optimization 👩🏻‍💻

Senior Growth Hacker

Search engine optimization (on page SEO, technical SEO and link building). Google Ads, Facebook/Instagram and LinkedIn ads. Working for a broad range of B2B/B2C/E-commerce clients, on the Finnish, Scandinavian and global markets.

Growth Hacker

Junior Growth Hacker

Slow Flower Garden Oy Ab

Founder

Novia University of Applied Sciences

EU project work, project administration and financial administration

R&D Assistant, Culture and Entrepreneurship

University of Vaasa

Customer service, information seeking, cataloging and other library tasks

Library Secretary, The Tritonia Academic Library

Åbo Akademi University

Assisting in research and other departmental tasks

Trainee, Department of Developmental Psychology

Senior Growth Hacker & SEO Consultant at Genero working with SEO (hakukoneoptimointi, sökmotoroptimering) and digital marketing since 2019. Helping businesses grow in the Nordics and globally. Increasing clients' organic traffic and revenue through Search Engine Optimization. Growth strategies. Creating custom GPTs for clients and automating workflows to speed up SEO tasks and workflows. Testing SEO ideas on my blog Slow Flower Garden.

Oldie but goldie. Bing Webmaster Tools is still one of the best free backlink tools out there.

Most people forget about it, but it works not only for your site, but for your competitors as well. So it's perfect for competitor backlink analysis.

What you get:
 - All linking domains
 - Source URL, anchor text, and target URL for each link
 - Full competitor backlink profiles
 - Link gap analysis

What to do with it:
Find links your competitors have that you don't. Then order publications from the same domains to your site or link insertions in the same articles.

No budget for paid backlink tools? This is your go-to tool.

#seo #backlinkanalysis #links #backlinks

Katarina Dahlin

Happy to announce that I will be speaking at Baltic-Nordic SEO Summit on March 19, 2026.

And finally the Baltics and Nordics SEO connect! Join us in Vilnius!

𝐁𝐚𝐥𝐭𝐢𝐜-𝐍𝐨𝐫𝐝𝐢𝐜 𝐒𝐄𝐎 𝐒𝐮𝐦𝐦𝐢𝐭 𝟐𝟎𝟐𝟔 - a step into the next level. 

The first international SEO event of this scale in Lithuania, bringing together top experts and innovators from across the world.

Inspiring presentations, hands-on workshops, and mastermind sessions with world-class SEO leaders – a unique opportunity to connect, learn, and grow together.

Venue: AC Hotel by Marriott, Vilnius – modern, inspiring, and right in the heart of the city.
Date: March 19–20, 2026

Christopher Hofman Laursen, Simonas Naudzius, SMP and 2 other connections attending

View event: Baltic-Nordic SEO Summit 2026

Thu, Mar 19, 2026, 8:00 AM - Fri, Mar 20, 2026, 5:00 PM CET

This autumn I started hosting monthly SEO & AI sessions for the students at SEO-akatemia Oy, people who are learning SEO to turn it into a real business.

Someone asked me: “Do you like it?”
And at 5 AM this morning, waiting at the airport, I started thinking about why I actually do like it.

Here are my morning thoughts:

🔹 Nobody really knows what’s happening in search right now.

AI search, changes in search behaviour, Google shifting its environment (AI Mode, AI Overviews), new search functions in ChatGPT like Shopping Research and Instant Checkout… How are we even supposed to keep up?

🔹 There are endless new AI tools.

But who has time to test everything, and then figure out what actually fits into your daily SEO work?

🔹 And then there are the practical client questions.

“How do we get into AI answers?”
“What works and what’s just theory?”
You could create 100 slides about this and 12 months of todos, but what is actually moving the needle in getting into AI answers and what is just fluff you heard on LinkedIn? And how do you explain it simply and clearly to clients, marketers, and business owners so they understand?

And this is why I enjoy these sessions.

I like breaking it all down into something people can understand and actually use.

I’m lucky that at WhitePress® I get to dig into real cases, run tests, and have the time to follow what’s happening in AI search world.

My hope is to make this whole AI-search-chaos a little more understandable for everyone.

Thank you Jutta Lehtinen and the SEO Akatemia team for the opportunity! 💜

#seo #hakukoneoptimointi #aisearch

Great way to end the week with two days at the Memorise office in Göteborg!

On Thursday, Memorise AB hosted an after-work event where we got to listen to Hans Sandblom talk about the SEO fundamentals that still form the foundation of SEO today. 

SEO is roughly 60% links and 40% everything content and technical, back then and now. He also touched on AI searches. Today, brand mentions are what determine whether you make it into AI search results or get left out.

Friday was just an office day, but great to share ideas and discuss SEO and growth.

I also got to experience Christmas at Liseberg ❄️✨

Tack Alexander Larsson Simon Torngren Hans Sandblom Angelica Sandblom Linus

Backlinkit, brändimaininnat ja digitaalinen PR. Mikä pysyy samana ja mikä muuttuu AI-aikakaudella?

Torstaina 4.12. klo 10.00 pidämme Kimmo Rahunen kanssa WhitePress®:in ensimmäisen suomenkielisen webinaarin, jossa puhumme backlinkeistä, brändimaininnoista ja digitaalisesta PR:stä tekoälyn aikakaudella ja miten ne vaikuttavat näkyvyyteen Googlessa ja AI-hauissa.

Webinaarissa käymme läpi:
→ Off-page strategioita ja käytännön vinkkejä linkkien ja mainintojen rakentamiseen.
→ Mitä ovat backlinkit, miksi ne ovat tärkeitä orgaanisen näkyvyyden kannalta, ja miten ne vaikuttavat AI-hakuihin.
→ Mitä ovat brändimaininnat ja miksi ne ovat erityisen tärkeitä jos haluaa näkyä AI-hauissa lähteenä.
→ Mikä on digitaalinen PR ja mihin se soveltuu.

Webinaari on ilmainen. Keskustelu pidetään suomeksi.

Löydä linkki ilmoittautumiseen kommenteista ⬇️

WhitePress webinaari Katarina Dahlin Kimmo Rahunen

4.12 puhutaan Kimmon kaa linkeistä, brändimaininnoista ja digitaalisesta PR:stä. Merkitse kalenteriin ja ilmoittaudu jo tänään!

Liity nyt mukaan WhitePressin® ensimmäiseen suomenkieliseen webinaariin. 

Live-webinaarin aikana opit miten hakukoneet ja LLM:t hyödyntävät backlinkkejä ja brändimainintoja, kun he etsivät vastauksia käyttäjien hakukysymyksiin. Ja miten nämä kannattaa ottaa huomioon omassa SEO-strategiassa?

🎙️ Hostit: Katarina Dahlin (Senior Growth Hacker, WhitePress®) & Kimmo Rahunen (Business Development Specialist, WhitePress®)
📅 Päivämäärä: 4. joulukuuta 2025
🕙 Aika: 10:00–11:00 (Suomen aikaa)

💬 Kieli: Suomi

💡 Aiheina muun muassa:
✅ Miten Google ja LLM:t käyttävät backlinkkejä ja brändimainintoja?
✅ Kumpi on tärkeämpää: backlinkit vai brändimaininnat?
✅ Mistä aloittaa, jos linkinrakennus ei ole sinulle entuudestaan tuttua?
✅ Esimerkkejä kotimaisista ja kansainvälisistä SEO-tutkimuksista

🎁 Bonus! Annamme erikoisalennuksia kaikille webinaarin osallistujille!

👉 Rekisteröidy ilmaiseksi nyt: https://wp2go.net/w7b8

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taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Katarina Dahlin 🌻's Linkedin Analytics

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