Press SPACE to Jump

Research and develop articles on various topics in the gaming, streaming, and esports industries.

Staff Writer

Rina Lo 

• Developed and executed brand and marketing strategies that resulted in increased brand awareness, engagement, and revenue.
• Led the development of digital marketing campaigns across multiple channels including social media, email marketing, and SEO, resulting in a 25% increase in website traffic.
• Managed a team of 10+ marketing professionals across various functions, including social media, content, events, and PR.
• Developed and managed annual marketing budgets, ensuring that expenses were within budgetary guidelines.
• Conducted user research to inform product development and marketing strategies, and implemented data-driven decision-making processes.
• Led event management and coordination, resulting in successful product launches and brand awareness campaigns.
• Created multiple artistic concepts and projects including sourcing team members for collaboration.
• Directed and organized photoshoots and video shoots with models.
• Launched International Sailor Moon Day event in Seattle resulting in 170 attendees through grassroots organization.

Founder

Seattle CityClub

•Measured data sets through Salesforce and Excel; translating data visualization for client outreach.
•Conducted market research into FY 2023 programming leading to an organized marketing strategy.
•Collaborate with colleagues on programming by developing the copy and leading the livestream for Civic Cocktail and Civic Boot Camp.
• Curate lists for email marketing outreach, press, former speakers, and interested parties.
• Develop targeted email lists reaching 300 potential attendees per event.
• Generated 45 new targeted contacts for email marketing outreach per event.
• Prep and advise speakers during pre-interviews, preparing questions in advance and answering any questions speakers may have.
•Partnered with executive director and program specialist to develop monthly hybrid events resulting in over 200 attendees on average per event both virtually and in person.
•Coordinated outreach with vendors and speakers for events through email and Zoom meetings.
•Managed over 200 client accounts in Salesforce monthly aligning them to event campaigns for funding and email marketing.

Communications and Marketing Manager (Program Coordinator)

Bonus Round

• Conducted research on best practices related to increasing diversity of representation across all levels of the company, with recommendations for actionable steps to improve communications.
• Interviewed and surveyed 70+ attendees over the course of three events.
• Managed a team of 12 staff during each tournament.
• Trained new volunteers on best practices prior to events.
• Advocated for DEI standards within the company.
• Negotiated 3 brand and sponsorship deals on behalf of the organization.
• Developed and launched brand guidelines, marketing demographic and psychographic information.
• Identified problems in structural development of the organization, creating brand guidelines, organization flow chart, and other necessary items to scale with company growth.
Marketing And Communications Manager
• Brainstorm and led the PR and marketing campaign strategy for Bonus Round Summer Camp,
resulting in a 140-attendee regional tournament.
• Crafted PR messages with director and developed copy leading to an increase in follower count and
engagement with 5-10 retweets and likes on Twitter.
• Collaborated with 3 other departments to provide inclusive communication strategies for Twitter,
Twitch, and Discord.
• Manage artists and freelance designers on our character licensing and brand image.

Marketing and Communications Director

Seattle Counseling Service

• Created email templates in Canva and published three newsletters through MailChimp per month.
• Drafted and published 3 email marketing campaigns per week to various stakeholders resulting in a 73% CTR. 
• Managed social media campaign by developing informational graphics on Trans Awareness Week that resulted in an 68% engagement increase across Twitter, Instagram, Facebook.

Marketing Communications Specialist

Center on Contemporary Art (CoCA)

• Demonstrated writing skills by drafting 2 email newsletters in Mailchimp per month.
• Curated “Unseen Sacrifices” Instagram and Facebook campaign with 3 posts per week across
a 2-month period.
• Collaborated with curatorial and web staff to create cohesive copy across all platforms, offering 
insight and development into social media plan.
• Analyzed search engine metrics for Google Ads and Facebook analytics.
• Utilized HubSpot for posting to social media channels.
• Monitored weekly trends and news to create relevant content for blog and Instagram.
• Supported staff by writing cohesive copy across all social platforms, and offering insight and
development into rebuilding their blog for better audience reach during Covid.
• Initiated call to action for ally-ship on BLM marketing campaign post which generated 85%
increase in web traffic.
• Maintained COCA brand voice across social media posts.
• Worked as Facebook group administrator from May 2020-September 2020 approving and managing posts and new group members.

Social Media Marketing Intern

Seattle Cancer Care Alliance

• Managed over 100 emails daily for revenue department, transferring and sorting e-faxes to
correct department staff.
• Updated revenue department program assistant training manual in OneNote.
• Scheduled weekly meetings and office rooms through Outlook for department leads and staff.
• Scanned, read, and filed 30-50 documents per shift.
• Handled mail delivery and office material orders.

Program Coordinator

Prioritized responsibilities between phones, email correspondence, and greeting patients that enter the clinic.
Paged overhead announcements with a clear voice.
Assisted patients and clients with directions around the clinic and city of Seattle.
Paged after-hours staff as needed (in clinic only).
Transferred and filtered incoming calls to specific departments based on information received from the call.
Offered feedback and solutions to problems to help upper management, clinical staff, and clients that came to the reception.

Receptionist

CASCADIANOW

Created social media graphics for Twitter and Facebook.
Utilized writing skills to create two posts per week for Twitter and Facebook.
Attended bi-monthly meetings and offer input towards ideas.
Volunteered at 4th Annual Cascadia Poetry Festival-October 2016, greeting guests and speakers.

With over six years of experience in marketing and communications, I excel in strategic DEI communications, negotiation with sponsors and brand partnerships, leadership, data analytics and research, writing, social media management and strategy, and event management. Graduated Cum Laude from Eastern Washington University with a Bachelor of Arts in Communications and Public Relations. I bring a strong foundation in conveying messages effectively. Passionate about gaming, esports, and community, I strive to build great environments for teams and create amazing work.

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