the Boardroom

Founding Member

Chief

Entertainment Partners

Demonstrated expertise in strategy, governance, and digital transformation.
- Deployed POP’s Casting Portal into EP’s Central Casting business in a digital transformation project that significantly improved profitability and enabled Central Casting to expand across North America with an unprecedented remote, low cost model.
- Designed and kicked off a strategy to build out an International offering for EP with a product offering including POP’s Production Portal, EP budgeting products and the acquisition of local payroll players.
- Initiated a more focussed approach to strategic prioritisation delivery and governance.

President, Europe

We Got POP Ltd

Demonstrated expertise in building products and teams, delivering new business models & fundraising.
- Built & scaled POP, a successful FilmTech startup influencing change in the industry with our vision of a smarter, fairer future for entertainment production.
- Sold POP in 2020 in a multimillion dollar deal to Entertainment Partners, the global leader in entertainment payroll and workforce management; delivering significant returns for our investors.
- Raised £6m over three rounds from angels, industry corporates and institutional investors.
- Launched the business in the US including operational and tax infrastructure.
- Our first product, The Casting Portal, has transformed the business model for extras casting and is the most successful and widely adopted extras casting technology globally.
- Our second product, The Production Portal, a platform for managing freelance people on production, has driven greater transparency and efficiency in a traditional manual industry.
- Built a team of ~80 pre-acquisition with a culture of delivering outstanding results through energised and empowered teams in a culture of transparency, openness and drive.

Founder & CEO

BAFTA

Sat as an elected member of the BAFTA Council from 2016-2017.

Council Member

Lucasfilm

Extras Casting - Star Wars: Episode VII - The Force Awakens

Extras Casting Agency

Extras Casting Director credits here: https://www.imdb.com/name/nm2936845/

- First Board position including identifying some significant business risks and moving to mitigate.
- Implemented technology that improved casting efficiency by 50%.
- Built and managed a successful team of casting professionals we implemented a successful sales strategy.
- Cast the background of some of the biggest films made in the UK, including Skyfall and Pirates of the Caribbean: On Stranger Tides.

Sales Director

Paramount Pictures

Extras Casting - Jack Ryan: Shadow Recruit

Extras Casting - Skyfall

The Walt Disney Company

Extras Casting - Pirates of the Caribbean: On Stranger Tides

A strategic entrepreneur and global leader motivated by a mission that delivers smarter and fairer outcomes on a significant scale. A successful tech startup founder who built, scaled, and sold FilmTech company We Got POP within 6 years. POP’s first product, The Casting Portal is a category creator that transformed the business of extras casting in film & TV delivering smarter and fairer ways of working. It is now the most widely adopted extras casting technology globally. 

A leader who combines entrepreneurial and growth mindset, strategic and commercial experience with a solid understanding of financial oversight and risk management acquired as an executive in a global business. Unique insight and foresight in innovation and delivery of digital transformation in traditional, manual contexts. Proven track record in building products; delivering new business models and business strategies that deliver growth; and in building, aligning and motivating passionate effective teams. A passionate advocate for women in business.

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