Rillion

Responsible for all marketing aspects of North American Rillion efforts including brand, digital and content. Led B2B sales enablement campaigns to drive revenue growth in conjunction with heavy trade show event schedule. Focus on strategy, implementation and growth for B2B sales including new logos, SEO, content syndication, campaigns for lead funnels and content development.

Head of Demand Generation, North America

Freelance

Services include: overall marketing strategy; email automation; CRM development; digital advertising; SEO; branding language development; determining and discovering new customer bases; content strategy, development, writing and placement; creative design and execution; development of media kits and marketing collateral; managing of print vendors; building of profiles and coaching on social media platforms; social media strategy; product photography; website development project management; website content development; internal and external corporate communications and policies development; biography writing; book editing; and business communication editing.

Marketing Consultant

Qubicles

Responsible for leading and executing projects that drive revenue growth and the development and management of broad-based B2B marketing programs, implementation and results. Manages marketing efforts for brand position and awareness. Oversees strategy and implementation of lead generation, lead nurturing and automation, website development, SEO, content curation/creation, social media and sales collateral. Responsible for creative direction and brand migration needs.

VP, Growth Marketing

OnCourse Learning

Responsible for defining and executing special marketing projects for B2B and B2C for the healthcare, real estate and financial services business units. Works directly with the VP Product Marketing, Business Unit Leads, Product Management, and Sales Leadership to oversee the planning and execution of special projects with associated tactics and measurement of results. Focus on content updating and development with SEO concentration, buyer and user personas, thought leadership, product launches, and partner program development and marketing.

Key wins included rollout of B2B personas across all three company verticals, overhaul of SEO for two B2C website rebranding projects for real estate and financial services, updating of 10K education course descriptions in Magento for greater SEO results, and relaunch of career resource centers to drive additional leads for B2C through lead generation and SEO enrichment.

Director of Product Marketing

Develop strategy for and oversee marketing activity implementation for B2B and B2C brand awareness, revenue and lead generation for the 5 brands of the 3 verticals included in the OnCourse Learning Real Estate Channel. Focus on ecommerce, lead generation, website development, email marketing and automation, product launches, sales enablement, digital paid search, trade shows, content development and thought leadership.

Key wins included implementation of chat functionality on multiple B2C websites, 20% YoY increase in B2C sales from email automation and further campaign integration, PPC overhaul resulting in 15% YoY increase in sales in appraisal, launch of B2B website to increase B2B leads 30% YoY, and launch of B2B real estate lead generation program including Salesforce data cleanup and Marketo lead nurturing program including automation.

Director of Marketing, Real Estate

Developed and implemented outbound marketing including B2B lead generation, B2C remarketing, B2B partner retention, B2B onboarding, and B2C retention programs in conjunction with the sales and customer services teams. Responsible for email marketing and automation in Marketo as well as content development for web, advertising, handbooks, guides, articles, sell sheets, webinars, and social media platforms. Additionally coordinated trade shows for B2B sales team and helped to train other team members on Magento. Brands included OnCourse Learning, Oncourse Learning Publishing, ProSchools, Career WebSchool, California License and QuickCert.

Channel Marketing Manager, Real Estate

GOLDBERG HOSPITALITY, LLC (GOLDBERG, LLC)

Marketing Strategy & Implementation. Internal & External Communications; Advertising Strategy & Graphic Design; Community Relations; Social Media Development & Management; Public Relations; Website development and maintenance. Brands include Goldberg's Bagel Co & Deli's 6 Atlanta-area locations & 3 Atlanta airport locations, Atlanta Braves All Star Grill, Great American Cookies and Capital City Wine & Spirits.

Marketing Manager

CIBA Vision

Managed, wrote and designed layout for internal articles for both global and U.S. corporate intranet, edited copy and managed changes and input for new external corporate website, oversaw correct implementation of all changes to new corporate website made by designers, worked with parent company regarding article placement for international internal site, and compiled and distributed team notes from weekly meetings to European and U.S. global communications divisions. A subsidiary of Novartis.

Global Corporate Communications Associate

Tillman Allen Greer, LLC

Managed workflow of staff for Gwinnett Magazine and Gwinnett Business Journal, oversaw ad deadlines and placements for advertisers to ensure fulfilment of contracts, coordinated community events, managed efficient workflow among design, sales, and senior management, and assisted the president of the company with special projects. (Temporary Contract Position)

Production Manager

Ictus Initiative

Managed client projects, developed marketing and branding strategies, oversaw website revisions, produced newsletters and magazine articles, created and edited marketing and web copy, edited manuscripts, retained and supervised interns, assisted with speech writing, coordinated events, drafted press releases, and pitched clients to the media.

Marketing Strategist

American Junior Golf Association

Wrote sponsorship press releases for online monthly newsletter (circulation: 22,000), managed and assisted in supervising the production of sponsor fulfillment reports in the creative, pre-production, and post production process, worked closely with communications to determine visual content and layout design of sales materials and collateral, and assisted corporate communications in the creation and implementation of brand identities and other collateral development consistent with the AJGA brand.

Corporate Communications Intern

The Red & Black Newspaper

The Red & Black is the independently-owned, student-run newspaper for The University of Georgia.

Copyeditor & Sports Writer

15 years experience in marketing in agency, corporate, non-profit and publication environments. Establish, develop and execute effective multifaceted and multi-platform marketing campaigns. Demonstrated track record of dependability and capability to produce compelling, engaging SEO-enriched copy. Passion for email automation and lead generation.

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