Kate DeGroot ✨'s Linkedin Analytics

With over 15 years of experience in marketing for SaaS and B2B companies, I am a results-driven and growth-oriented leader who can transform lead generation strategies and drive revenue growth. I have excelled in team leadership, digital marketing, and strategic development, delivering exceptional results for my current and previous employers. As the Director of Marketing at Method Procurement Technologies, I leverage my expertise in optimizing lead generation channels, implementing successful ABM strategies, and achieving significant increases in user acquisition and revenue. I thrive in fast-paced environments and have a keen eye for innovation, evidenced by my successful adoption of Product-Led Growth models and development of Influencer Marketing strategies that generated record-breaking leads. I am also proficient in various marketing tools and platforms, and use data-driven decision-making to inform my actions and measure my impact. I hold certifications in Google AdWords, Google Analytics, and USAW Level 1 Coach, and have completed training in data analytics and marketing. I am passionate about leveraging my skills and experience to drive growth and strategic success for Method Procurement Technologies and its clients. I am always eager to learn new skills, explore new opportunities, and collaborate with other professionals in my field. Let's connect and explore how I can contribute to your team's success.