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Katherine Kulpa, MBA's Linkedin Analytics

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Katherine Kulpa, MBA

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Katherine Kulpa (Kate) is an influential marketer with over 11 years of experience in omnichannel marketing, social media, and strategic relationships. With a strong background in brand strategy, influencer marketing, account management and leadership, Katherine has consistently delivered exceptional results while working collaboratively with cross-functional teams. Katherine holds a Master of Business Administration degree from the University of Illinois. She also prioritizes community involvement and volunteering, as seen via her multiple Chair and Board member roles with local organizations. In her current role as an Influencer Marketing Strategist at Kulpa Consulting, Katherine collaborates with multiple clients to plan, strategize, and execute effective branded campaigns with original content. She manages various aspects influencer marketing campaigns, providing input into campaign ideas and offering expert advice & optimizations. Katherine also conducts research on industry trends, identifying areas of opportunity. She is skilled in creating client-facing materials such as kick-off call briefs, trend reports, and pitch decks. She partners with brands as an ongoing strategic partner, specializing in TikTok marketing. In her last role, Katherine served as a Customer Success Manager at Integral Ad Science. In this role, she managed relationships with key strategic accounts such as BP, Hilton, Allstate, Best Buy, Starbucks, and Mattel. Katherine improved client retention, renewal, and expansion by increasing engagement with top agency partners. She facilitated formal training sessions to educate agencies, vendors, and brand teams on best practices for IAS products. Katherine collaborated with sales teams to identify revenue opportunities and provided support in executing plans. Her in-depth knowledge of customer industries, IAS products, and technical expertise contributed to increasing product usage. Prior to that, Katherine worked at Izea Worldwide. As Senior Manager of Strategy, she provided SEO strategy, training, reporting, and best practices guidance for custom content clients. She developed influencer marketing and custom content campaign strategies to support agency and brand partners' goals. Also, she conducted consumer insights and trend analysis to inform recommendations and authored brand marketing tools to guide content creation strategy. Katherine's professional expertise encompasses many skills, including account-based marketing, public relations, social media, influencer marketing, sales strategy, leadership and content creation.

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