Kate Lightfoot's Linkedin Analytics

Imagine if a wildly creative mind and a logical practical approach teamed up and solved crimes together. That’s what I bring to an in-house creative team. (Along with a bowl of chocolates, colourful language, and a couple of decades of creative and brand experience.) Having worked as an agency creative and CD for half my career before moving client-side, I understand what makes writers and designers tick. I've wrangled plenty of unicorns and I tailor my approach to the individual. Some need a soft touch to build up their creative confidence. Some need a kick in the pants. All need great briefs and clear direction. Whatever the scenario, I bring bucketloads of empathy to these conversations and quickly build an atmosphere of trust in a creative team. On the practical side, I put processes in place to help creatives do their best work, and I’m an expert at balancing creative and commercial priorities. I know when to push and when to just let it go. I’m curious about everything and will ask more questions than your toddler does – smart questions, obvious questions, insightful questions. As a serial straight-shooter, I’m particularly good at asking questions others aren’t prepared to. I’m obsessed with getting to the bottom of a problem, looking at it from all angles and attacking it with a solutions mindset. I genuinely want to understand differing opinions and I'm drawn to challenging conversations – if you've seen something I've missed I want to know about it. Let's talk! THINGS I'M GOOD AT: • Building and leading strong creative teams • Turning creativity into solid commercial outcomes • Seeing everything from a customer's point of view • Asking tricky questions in meetings THINGS I'M NOT GOOD AT: • Functioning without decent coffee • Doing things because “that’s how we’ve always done it” • Underdelivering • Bullshitting Light on unicorns? No sweat. I also love wrangling thoroughbreds, mustangs, centaurs and seahorses - it takes all types.