The Women of Today - Energy

Empowering the women of TODAY to pursue careers within the Renewable Energy industry, while also exploring creative strategies to assist organisations in reaching their diversity and inclusion objectives. 

Created by women 
For women and non-binary genders 

#creatingabettertomorrowtoday 

⚡ Founded by the women at Samuel Knight Energy

Co-Founder

Samuel Knight International

Our vision is to help build a greener and more environmental friendly world by working with our global community to achieve zero carbon emissions by 2050.

In my role, I oversee all marketing within the Samuel Knight portfolio including Energy, Tech, Rail and Projects. 

Strategic Marketing: Develop and execute comprehensive marketing strategies that align our company goals. Creating and managing marketing budgets, analysing market trends, and identifying new opportunities for growth.

Brand Management: Maintain and enhance Samuel Knight's brand image. Developing and implementing branding guidelines to ensure a consistent and compelling brand identity across all channels.

Content Creation: Create engaging and relevant content for various channels, including our website, social media, email campaigns, and printed materials. Ensuring our content is consistent with our brand messaging.

Digital Marketing: Manage all of our online advertising, SEO, SEM, email marketing, and social media campaigns. Monitoring performance, analysing data, and making data-driven adjustments for optimal results.

Public Relations: Manage our PR to build and maintain relationships with media outlets and stakeholders. Assisting with creating and distribute press releases, manage crisis communication, and represent Samuel Knight in the public eye.

Team Leadership: Supervise our marketing and communications team, providing guidance, setting objectives, and ensuring their growth and success.

Analytics and Reporting: Track, analyse, and report on the performance of marketing initiatives. Use data-driven insights to refine strategies and demonstrate ROI to our leadership team.

Event Management: Plan and execute all company events both internal and external, and promotional activities to increase brand visibility and engagement.

CRM: Manage and oversee our CRM software alongside developing our Customer Relationship strategy both internally and externally.

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