distillery

Managing Director, EMEA

Unilever

Global Head of Influence @ Dove

Central Saint Martins, University of The Arts London

Lecturer, mentor and ambassador for CSM's Culture and Enterprise MA Applied Imagination programme.

Visiting Lecturer

Full time student of Design Studies - a non-disciplinary, student-centred course that develops confident and responsible creative practitioners capable of achieving change.  

Masters Student

BCW Global

Led BCW London's digital community and Hub operations - a 30+ strong collective of strategists, creatives and digital practitioners working across all practices, winning new briefs and driving the adoption of innovative tools and technologies.

Managing Director - Digital Innovation Group

As Deputy MD, in addition to leading on digital accounts, I managed our people operations with a focus digital growth and cross-Hub collaboration. This took on new meaning in the early days of the Covid stay-at-home mandates and ongoing lockdown. Despite the challenges faced, the team showed great resilience and growth setting us up for an exceptional FY2021.

Deputy Managing Director - Digital Innovation Group

Initially joined BCW on a FTC to lead a pharmaceutical company's employee engagement programme focusing on digital transformation for senior and C-suite leadership.

Digital Director

Bright

Led communications, brand and product strategy. Bright (now LawHive) was invited to join the 2019 inaugural Startupbootcamp Fintech Accelerator cohort in Dubai.

Head Of Communications

Ketchum

Directed global and regional integrated campaign strategy and influencer marketing programmes for our FMCG and corporate clients.

Associate Director - Digital

Delivered digital campaigns and content strategy across corporate and healthcare practices.

Senior Digital Strategist

From strategic planning and community management to platform education and application creation, my role worked with account teams across the B2B and B2C sectors by integrating digital into PR campaigns. My portfolio included retail, F&B and consumer technology.

Digital Strategist

Dubai Lynx International Festival of Creativity

Served as a judge on the PR Lynx Panel at the 2017 Dubai Lynx International Festival of Creativity. Dubai Lynx is MENA's premier festival of creativity, bringing MENA’s creative communications industry together to learn, network and celebrate the power of creativity.

Dubai Lynx Judge

RPM Ltd

Contracted to provide seeding strategy for a global beverage brand and produce content for the celebrity spokesperson across his social pages as part of the brand partnership.

Digital Strategy Consultant

American Idol Productions

Provided on-site assistance to Executive Producers, production staff, crew and security during auditions.

Production Assistant

LiveLight!

Worked directly with the Creative Director and Art Director to complete video, photo and print assignments. This included coordinating video pre-production, writing scripts, operating cameras and assisting on location, as well as editing footage using Final Cut Pro. Other responsibilities included project management of long distance, multi-location video and photo shoots for marketing materials.
Key clients included Walmart Realty, Constellation Wines, Dial Corp, Elizabeth Richardson Center.

Production Associate

What I do: For the past 15+years I have been delivering integrated communications and strategic solutions across the PESO spectrum. I have worked on amazing, award-winning campaigns and passion projects; managed and worked alongside the smartest comms pros around the world; and consulted some of the very best clients an agency gal could want. 

What inspires me: I am a Visiting Lecturer for CSM's MA Applied Imagination programme, working alongside students from around the globe doing innovative research. I am also engaged in the tech scene supporting under-represented founders, ever fascinated by the people tackling today's big challenges.

What I'm reading: All things EX, AI, mental health, accessibility/inclusive environments and future of work.

My superpowers: strategy, digital marketing, influencer marketing, creative operations, cross-functional team leadership, learning design, digital transformation, communications, project management, procurement, networking

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