Kateryna Abrosymova's Linkedin Analytics

I'm the founder and CEO of Zmist & Copy. Here is how I got here. Decided I wanted to be a writer. Got hired to write content for Yalantis, a software development company. That was before content marketing was all the rage in this industry. Got promoted to CMO at Yalantis after a couple of years. The company tripled in size during my time there. Left Yalantis to co-found Kaiiax, a content marketing agency. Helped dozens of software development companies generate leads with SEO. Wrote a book "From Reads To Leads" to help writers create high-quality content – key to success in content marketing. Launched a course "How to Write… and Design a Sales Page" to teach writers how to write copy that impacts the business's bottom line. Realized that SEO is not the holy grail in content marketing anymore. And that for a B2B business, an audience is far more valuable than a lot of site traffic. Founded Zmist & Copy, a company that is focused on creating in-depth, high-value content that differentiates companies, helping them build an audience. We strategize, write, repurpose, and optimize must-read content to help businesses in the software industry succeed.