Freeman Company

Implements end-to-end campaigns and marketing programs that engage exhibitors in integrated
experiences across digital, social, to purchase services online.

Understands demand generation targets and monitor performance, recommending optimizations to
improve results.

Operationalizes and scales complex email marketing programs, hands-on building, and execution of
marketing campaigns with Marketo with experience in dynamic content, nurture streams and landing
page creation.

Writes email content and digital ad copy to test, iterate, and improve on campaigns where
applicable. Works cross functionally to integrate email marketing programs with other business initiatives.

Manages the lead management process with customer experience and other sales organizations to
ensure consistent lead delivery and recommend optimizations to lead flow processes as it applies to the
campaigns.

Manages organizer advertising and relationships including developing timelines, creating content, building
promotions, and defining strategy for target shows.

Tests and analyze program and asset performance to uncover optimization opportunities, deliverability and
recommend actions to increase marketing qualified leads including establishing A/B and multivariate
testing of templates, segmentation, content, calls-to-action, timing, and frequency.

Utilizes SFDC integration sync Campaign activity and reporting.

Troubleshoots email campaigns, workflows, data issues and email deliverability for marketing initiatives.

Sr. Marketing Campaign Manager

Giant Texas Distillers 

Social Media and Brand Manager Manager for Giant Texas Distillers' Tasting Room and four of their signature spirits. 

Lead copywriter and voice, producing engaging photo, video, and written content for various social channels.

Creates and executes weekly social calendars that are innovative and push the envelope of what's been done on social.

Works to create content that resonates with target audiences and shares brand/product attributes and benefits in a unique way.

Lead in-house photographer and videographer for social content.

Leads influencer community in style-driven content creation partnerships
Identifies and builds relationships with new digital influencers, tastemakers, and content creators.

Develops diverse channel strategy across all active social media platforms with a focus on Instagram, Facebook, and YouTube.

Analyzes and distributes reports on social media performance to internal team and regularly make recommendations, updates and improvements based on findings.

Liaison for 3rd party partnerships such as DoorDash, Uber Eats, and Grubhub
Events assistant and coordinator for over 300+ attendees
Menu Engineer and Graphic Designer for in-store promotions

Marketing Manager

Russo's New York Pizzeria & Italian Kitchen

Digital Ads Specialist for company-wide promotions including but not limited to Facebook Ads, Google Ads and LinkedIn Ads

Social Media Manager and Strategist for organic and paid social campaigns
Lead in-house videographer, photographer and content generator for company-wide marketing channels

Third Party Leader for over 140 virtual storefronts on Doordash, Ubereats, Grubhub and Slice.

Analytics Expert for promotions and corporate menu updates on Doordash, UberEats, Grubhub, Postmates, Slice and HungerRush.

Public relations specialist, press release writer and franchise lead generator

Digital Marketing Specialist

RAM Restaurant Group

As Marketing Program Manager I develop and execute marketing campaigns and initiatives to promote the programs, services, and brand to potential and current guests.

Digital Marketing Lead for Paid Social: Facebook Ads, Instagram, Google, Waze and online ordering platforms - Doordash, UberEats, Grubhub, Postmates & Toast
Multi-Channel Marketing Content Generator and Strategist for Marketing Campaigns for 30+ store locations generating over $800,000 in sales
Toast Loyalty Program implementation & strategy for 28 locations
Lead account manager & corporate liaison for all delivery partners such as Doordash, Grubhub, Postmates & Toast Take-Out for 28 locations
Creative Producer & Digital Content Manager across all marketing channels for location specific projects as well as company-wide initiatives
Email Marketing Manager & Loyalty Club Manager for over 145,000 members implementing 50+ annual campaigns
Lead in-house Culinary Photographer & Graphic Designer
Wordpress company website content editor for theram.com & cbandpotts.com 
Manages company-wide graphic design & custom production for all table-top marketing collateral, such as menus, coasters, flyers, posters, glassware, business cards,  gift cards, name tags, stickers, t-shirts, custom hats, etc. 
Custom Apparel & Merchandising Retail Manager for 28 unique displays
Company-wide Dessert, Bar & Kids Menu Designer, Photographer, Editor & Mass-Printing Distributor
FedEx Business Print Contract Negotiator & Implementer
Lead Print Manager & Distributor company-wide for menus & marketing materials for 28 locations 
Quarterly Marketing Content Calendar Coordinator & Team Organizer - Annual Conference Event Planner & Vendor Organizer
Lead Marketing Intern & Training Program Mentor - Training Materials Producer

Marketing Program Manager

Manages the graphic design and production of marketing collateral, such as menus, coasters, flyers, posters, gift cards, glassware, tap handles, business cards, stickers, t-shirts, hats, etc.

Head Beverage, Happy Hour and Dessert Menu Manager & Graphic Artist
Lead In-house Food Photographer and Videographer of menu items
Producer and editor of company-wide digital marketing content for social
Content producer and organizer for company-wide social media channels
Head Apparel Consultant for over 30 in-restaurant retail cases
Account manager for apparel vendor relationships generating sales
Lead Graphic Artist  for coasters, gift cards, glassware, name-tags, apparel
& in-store print materials such as posters and promotional items
Brand Management consultant and project manager
Content creator and manager for company-wide employee training materials
Printing liason for all external advertising for events & marketing initiatives

Multimedia Designer

Kate Williams Photography

Lead Freelance Photographer and Videographer 
Shot and edited content for over 45 weddings, major  events, and portraits
Social Media Manager for start-up business accounts

Freelance Photographer and Videographer

World Vision USA

Murdock Trust Research and Communication Fellow & Grant Recipient 
Researched, cultivated, and managed relationships with private and public corporate foundations world-wide
Managed, researched and cultivated over 431 client accounts
Created and implemented client-facing marketing materials 
Conducted face-to-face and phone donor aquisiton communication 
Led weekly meetings presenting data to with Lead Transformational Engagement Sales Representatives company-wide
Wrote 16 grant proposals for the domestic and international programs 
Raised over $50,000 in grants for United States Programs 
Facilitated Microsoft Employee Engagement Events on Microsoft Campus
Participated in 5 professional development courses
Facilitated over 30 informational meetings with executives company-wide
Led weekly book club discussion during lunch hour
Attended The Murdock Vision & Call Annual Retreat with co-fellows
Met weekly with two professional development mentors

Communication and Research Fellow

Texas A&M Rec Sports

RecLife Magazine Coordinator
Published journalist of 24 articles pertaining to student recreational activities 
Photographer and Editor of all magazine content 
Re-designed cover and RecLife logo for two publication  
Graphic layout artist for all content including stories, infograpics, and visuals
 
RecSports Marketing Assistant
Graphic Designer for promotional marketing materials for RecSports Events
Produced online and printed advertisements for multiple departments
Designer liaison across department leads and executives
Lead Designer of over 200 posters, pamphlets, fliers, and online ads

RecLife Magazine Coordinator

Graphic layout artist of over 100 promotional marketing items for company events 
Co-desinger of The RecSports Guide Spring 2015
Sports Photographer for RecSports Marketing events

Marketing Communications Assistant

Nutrabolt

Facilitated On-boarding process
Coordinating Training Camp for new hires
Researched hiring needs within the company
Developed an online test for prospective employees to match hiring criteria
Organized travel arrangements for interviews and new hires
Managed application process

Human Resources Recruiting Assistant

Maroon Weekly

Wrote weekly music reviews
Wrote community event feature stories
Wrote weekly local restaurant reviews
Served as the Maroon Weekly Street Team Photographer
Recorded video for Maroon Weekly Live

Writer, Photographer, Videographer

Experienced Marketing Program Manager and Multimedia Specialist with a demonstrated history of working in the Events and Food & Beverage Industries. Skilled in Social Analytics, Campaign Management, and Content Creation with an emphasis on Creative.

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