Katharina Kulawinski

THE MARCOM ENGINE

THE MARCOM ENGINE is a multinational agency operating system in charge of all digital marketing communications for BMW & MINI for 26 European markets and 109 web markets. Classic digital marketing disciplines integrated in one architecture and raised to a high-tech level with a strong data-driven and performance oriented approach. One of the biggest transformation projects around sales & marketing in the automotive industry supporting BMW & MINI's transition to a direct to consumer model.

Director Business Consulting & Strategy

• Strategic advisory to CEO & COO
• Development of strategies and operationalization into actionable projects
• Management of transformation projects with focus on centralization
• Enablement of strategic growth and operational excellence initiatives
• Advisory & consulting services to internal departments
• Execution of Deep Dives, Root Cause Analysis, Derivation of Solutions

• Management of TME's close strategic partnerships with Adobe and appliedAI
• Driving TME's AI initiatives to optimize business processes for cost reducstion and develop new products & services for the generation of new revenue streams

Digital Strategy, Consulting & Transformation Freelance Professional 

KAT EVE

Digitizing the traditional fine jewelry industry @ www.kat-eve.com

I manufacture personalized jewelry products from solid gold that last a lifetime. My product portfolio includes engravable products, wedding and engagement rings set with diamonds or other gemstones, implementation of unique customer ideas. I make the jewelry either completely by hand or enhance the process through 3D-design via Rhino and 3D-printing prototypes on my 3D printer.

Running this online-business entails the full spectrum of entrepreneurship: web development of online store with personalization tools (using Shopify and adjusting through HTML/CSS), 3D-design/-printing/-rendering of jewelry products, sustainable manufacturing "made in Germany" from recycled gold, brand & community buildung, online marketing, fulfillment, accounting, etc.

Founder & E-Commerce Business Owner

Münchner Volkshochschule

Teaching digital literacy in different forms at a municipal centre of further education in Munich:
- ChatGPT in your everyday life - how you can use artificial intelligence as an assistant.
- Social Media: crash courses for both private & professional use of Facebook, Instagram, Twitter, Snapchat, TikTok, LinkedIn/Xing. I give advice on strategic planning, operational handling, 3rd party apps, privacy settings and show platform features.
- Apps, Online Reputation Management, Content Marketing

Lecturer

Amazon

Vendor Manager Books (eBooks & Print)

Passionately helping Amazon to reach its North Star for the Kindle business to deliver every book ever written anywhere in the world in less than 60 seconds.

Digitizing the Books Industry. Tasks (for both eBooks and Print) inlcuded:
• Manage a double-digit portfolio of leading publishers in Germany with a combined three-digit revenue in millions (€) per year. P&L responsibility for both the publisher’s digital & print business monitoring top and bottom line performance focusing on profit margin, selection & operations. Report developments to leadership. Identify & execute measures for improvement. 
• Negotiate annual terms & conditions, strategic partnership deals and escalation settlements. 
• E-Commerce consulting of publishers on strategic directions, marketing campaigns, metadata optimization, logistics, leveraging SQL based data analysis, competitive benchmarks & industry trends.
• Project Lead for a complex project setup with a high amount of internal and external stakeholders from ideation to launch. Drive growth of strategic programs, content acquisition and testing of new business models. Optimize internal processes. Manage Brand Specialists to support publishers in key growth areas. Global Subject Matter Expert for Vendor Management Trainings. Change Management Support for an internal reorganization. Point of Contact for Public Domain Content in DE. Business Team Lead for Kindle Germany for the improvement of national selection metrics.

Digital Content / Vendor Manager Kindle Germany

Accenture

Digital Transformation Consultant

Eck Consulting Group

Telecommunication, Automotive, Public Sector

Digital Strategy Consultant

ProSiebenSat.1 Media AG

•	Independent project supervision, e.g. relaunch of a website
•	Coordination of frontend development team, ext. backend service provider and int. divisions
•	International stakeholder management
•	Preparation of documents and presentations for the board of management

IT Strategy & Innovation

Interone

•	Independent management of online and offline projects 
•	Planning, controlling and supervision of projects
•	Stakeholder management
•	Commercial processing

Project Management

LavaLink

•	Assisting in the development of websites for clients
•	Customer care, preparation & execution of customer meetings
•	Search engine optimisation (OnPage and OffPage)

Online-Marketing

Sport-Club Freiburg (German Bundesliga Football Club)

•	Independent supervision of press accreditations
•	Responsible for daily newspaper clippings
•	Assistance in writing and editing press releases & administration
•	Replacement of press relations officer during summer break

Public Relations

▶ Over 11 years of work experience on digital strategy & transformation
▶ Both strategic and operational skillset
▶ Highly result-oriented with a self-starter mentality
▶ Experience with challenges of both large coorporations, SMBs and startups 

◾Alumna of the German Academic Scholarship Foundation (Studienstiftung des deutschen Volkes)
◾Alumna of the German Academic Exchange Service (Deutscher Akademischer Austauschdienst/ DAAD)

About me: notoriously curious, big fan of changing perspectives, enjoy learning (languages, tools, software, etc.), 

Some of my favorite quotes:
"If you think you can or you think you can't, you are probably right." Henry Ford
"There are always flowers for those who want to see them." Henri Matisse

Founder

Digitizing the traditional fine jewelry industry @ www.kat-eve.com
I manufacture personalized jewelry products such as engagement rings from solid gold set with diamonds that last a lifetime. I work with Rhino to 3D-design and 3D-print prototypes on my Elegoo Mars 3D printer.
Tasks included in running an online-business: web development of online store with personalization tools (using Shopify and adjusting through HTML/CSS), 3D-design/-printing/-rendering of jewelry products, sustainable manufacturing "made in Germany" from recycled gold, brand & community buildung, online marketing, fulfillment, accounting, etc.

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