Katharine McMahon's Linkedin Analytics

My passion is for helping impact-driven business owners achieve their growth goals with marketing that is in alignment with their core values. There is so much hype about the latest and greatest marketing tactics/tools - it can be hard to sort out what is truly right for your business when you are being told you "have to" (insert today's latest thing) to be successful and grow. Instead, I help my clients craft a SIMPLE growth strategy that resonates both with the business and with its ideal customers. And hopefully, in the process, help them breathe more and stress less! As half consultant/half mentor, I provide both the support to identify the best solution and the accountability to make it happen, along with the expert advice (based on decades of experience) you need. As part of my "toolkit," I bring over 30 years of marketing experience, having spent time in almost every marketing role at some point: brand/product management, traditional marketing communications (old school style), event/trade show marketing, digital marketing, and even a little PR. I have managed marketing (and tech) projects with very small budgets up to $5M+. With a strong business management background and my MBA, I look at the business as a whole, not just from a marketing perspective. Sometimes the solution to a growth challenge is NOT another ad campaign or product launch; it could be a new distribution channel or even a people issue that is blocking the growth. However, if you are just looking for a "guru" in a particular tool (like FB ads), we are not a fit (but I can probably introduce you to someone; just ask, as I have a lot of great marketing specialists in my network). I am also a huge believer in the power of community, so I am open to new connections; however, unless we just met in real life, you will need to send a note on why you want to connect. And if you send me a cold pitch the minute we connect, please do not be offended if I disconnect just as fast. Community is about building relationships, and I do my best to buy within my true network. Values: Alignment, Kindness, Growth, Curiosity, Generosity, and Community