Learning Without Tears

Supports the Marketing team with the setup and execution of end-to-end campaigns including list uploads, audience segmentation, asset management, A/B testing, quality assurance, post-send reporting, email build and deployment. 

Segments the database for greater campaign efficiency, contact outreach, engagement, and effectiveness within target accounts. 

Partners with GTM teams to implement and optimize marketing operations initiatives in Pardot (MCAE) and Salesforce (SFDC), such as lead nurturing, lead scoring, lead lifecycle, database management, and data hygiene.

Creates reports and dashboards to monitor and visualize marketing KPIs. Prepares monthly and quarterly decks to communicate the story behind the data, show key insights, and make recommendations for improving business outcomes. 

Documents best practices and processes for marketing automation and actively drive, organize, and participate in key enhancements in all marketing technology.

Marketing Operations

SaaScend

Developed visually-appealing and easy-to-understand reports and dashboards in order to showcase  campaign performance, and enable Go-To-Market (GTM) teams with the insights they need to make data driven decisions. 

Investigated and resolved technical implementation and system issues in a variety of data
environments. (Salesforce, HubSpot, Pardot, Marketo, Tray.io, Salesloft, Outreach, Intercom)

Improved lead scoring and grading models to ensure marketing and sales teams have alignment and are working together to move leads faster through the funnel. 

Designed and implemented personalized nurture programs that reinforced relationships with customers at every stage of the funnel. 

Produced educational materials to help GTM teams better understand how their systems work together and how their processes can be streamlined.

Marketing Operations Consultant

Sacramento Better Business Bureau

Measured the marketing department’s contribution to the sales pipeline, and produced a content strategy for expanding resources within each stage of the sales process. 

Produced a monthly marketing report including key performance indicators for web, media relations, social media, events,  and email marketing. 

Expanded marketing automation efforts for lead generation and nurturing campaigns including form submissions, newsletter sign-ups, and failed payment triggers. 

Developed organic and paid digital marketing plans to increase brand awareness, generate new leads, and improve community engagement. 

Identified and solved data quality issues within our Customer Relationship Management (CRM) system, and rolled out organizational training initiatives.

Marketing Analyst

Performed page audits, improved user experience on high-traffic landing pages, and optimized page content to rank in search engine results.

Improved B2B sales strategies for non-dues revenue programs and produced a sales deck to communicate unique value propositions. 

Designed print and digital content for landing pages, newsletters, articles, infographics, and social media.

Conducted market research to evaluate the effectiveness of B2B engagement, outreach, and retention programs. 

Developed branding materials for an entrepreneurship program that provides resources and mentorship for community members to start, manage, and grow their businesses.

Communication and Marketing Specialist

City of Rancho Cordova

Redesigned the City’s email newsletters to improve readability, call-to-actions, layout, and optimized for mobile view.

Optimized the City’s digital event calendar to improve community outreach and promote local partnerships.

Compiled a weekly news report for City officials that outlined media mentions across traditional media outlets.

Supported City officials in organizing event logistics, such as scheduling, budget management, and staffing.

Communication and Marketing Intern

Peet's Coffee

Educated customers on seasonal specials and applied upselling techniques to improve average transactional value. 

Built rapport with recurring customers and achieved above-average guest satisfaction survey results. 

Demonstrated attention to detail and the ability to work under pressure.

Barista

Alpha Marketing Strategies, Inc

Trained, supervised, and mentored a team of Account Executives, dedicated to meeting the operational needs of clientele. 

Updated and redesigned company training programs to ensure staff met sales performance standards. 

Worked alongside upper management to generate company sales goals and managed company incentives and sales promotions.

Account Manager

Idrees Accountancy Corp

Ensured timely and accurate processing of payroll for over 400 employees, in accordance with labor regulations and applying standard accounting principles. 

Developed systems and protocols for the direct collection, calculation, and processing of all payroll data entries. 

Maintained financial records and process accounts payable and receivables. 

Drafted financial statements in preparation for tax filing and performed bank reconciliations.

Junior Accountant

Dynamic problem solver with a passion for harmonizing systems, data, strategy and people.

Second day at INBOUND learning with my RevOps community and reconnecting with some of my HubSpot peeps. 🧡

Thank you to the Marketing Ops Community, Mike Rizzo, Audrey Harze ✨ for the ticket!

Keola Allen

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