1903 PR

After growing up in the agricultural heart of the world, Katherine Verducci, founder of 1903 Public Relations moved to the Silicon Valley to pursue an education and a career in the high-tech PR. With more than a decade in the Silicon Valley, she returned to her roots in the Central Valley. Now she is committed to partnering with companies to transform innovative ideas, into messages that influence markets and impact the bottom line.

Founder

MIX Public Relations

MIX PR is a boutique agency with a big bite. We have more than 20 years of experience providing communications support for a range of enterprise consumer and technology companies. We are well versed in enterprise technology supporting a broad range of industries including financial services, security, virtualization, healthcare, retail, mobile and CRM.

Vice President

Account Director

Public Relations Manager

Abbott

Partner with multiple business units to prepare and deliver internal/external company messages. 

Develop and execute public relations plans and programs for an average of five U.S. and international product approvals a year.

Serve as spokesperson to promote Abbott products, clinical trials and corporate initiatives.
Maintain relationships with trade reporters and conduct media outreach to secure positive coverage (print, online, broadcast).
 
Conduct media training and brief spokespeople before and after media interviews. 

Lead media planning for four major annual industry conferences.
Manage PR agencies and third-party vendors for successful on-time and on-budget results.
Participate in crisis communication strategy planning and message creation.
Coordinate internal communications activities and generate regular content to engage employees.

Work with executives and product managers to consistently produce quality written materials.

Utilize social media tactics to generate awareness among key demographics.

Collaborate with non-profit organizations and their volunteers for fundraising events and disease awareness campaigns such as the American Heart Association’s Go Red For Women campaign.

Create award nominations to recognize Abbott’s products and communications programs to increase awareness of its vascular products.

Communications Specialist, Public Affairs

McGrath/Power Public Relations

Lead position in creating client messaging for account launches and managing daily program activities. 

Train interns, account coordinators and account associates for success in their positions, media relations and agency process.

Assist in the creation and maintenance of monthly budgets.

Worked with professional production companies to script, cast and direct Web videos. 

Coordinated with third party vendors to create and conduct surveys.

Relied on as the main client contact and to manage team members to achieve strategic program goals.

Account Executive

Created, managed and lead product launches and strategic public relations campaigns for up to five clients at a time. 

Developed media plans, press releases, and social media marketing campaigns, 

Handled proactive and reactive media relations to secure coverage for product/corporate campaigns; facilitated interviews and participate in media tours for company and product launches.

Served as main client contact on key accounts; developed and managed monthly time budgets

Facilitated interviews and participated in media tours for company and product launches.

Worked with industry analysts on client updates and analysts’ reports.

Researched and submitted clients for industry event speaking opportunities and industry awards.

Conducted research for new business prospects and participated in new business presentations.

Trained and developed new staff for success in their positions, media relations and agency process.

Account Associate

I develop creative PR campaigns tied to business goals, and deliver media results that contribute to the bottom line. 

I have expertise developing internal and external communication strategies for a wide range of industries including IT security, AI, VR/AR, enterprise/B2B technology and healthcare tech.

My experience on both sides of the table, as the in-house corporate PR representative and as agency counsel gives me a complete picture of how organizations can most successfully leverage PR. 

I have a proven track record working with global teams and manage vendors to execute communications strategies that yield results. 

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