Katherine McCleery's Linkedin Analytics

Hot take: brand marketing is a growth strategy. Branding is bigger than the logo, style guide or messaging doc that summarizes it. Brand is more than the voice or tone you read in a blog or on social. It's the expensive real estate in the minds of your audience and future customers. Brand is what you remember about a company when you don't see the logo or the words directly in front of you. It is the living, breathing, and evolving heartbeat of a collective culture. In a world full of saturated markets and unending competition, brand is your differentiator. How will you use it? If you aren't actively building and evangelizing your brand, your competitors are winning.