Wild Branding

Big brand results for less. 

• Overall brand strategy + brand identity
• Strong branding and creative expression across diverse channels
• Leadership, mentorship, inspiration for creative teams
• Design-thinking and roadmapping at every level: brand, campaign, project

Fractional Creative Director

Botanika Bevs

We are Salt Lake's only Non-Alcoholic bottle shop, curating only the best NA wines, beers, spirits, and ready-to-drink cocktails.

Owner

SelectHealth

• Revamped Creative Services team's processes, leading to 20% increase in productivity and 15% decrease in project turnaround time.
• By fostering a positive work culture and embracing individual strengths, I helped my team produce award-winning creative collateral that drove a 20% increase in customer engagement.
• Successfully managed brand overhaul, restructured workflow, and implemented new value proposition, resulting in 15% boost in revenue and cohesive brand messaging.

Creative Manager

• Led creative that contributed to achieving a record number of new and retained membership, resulting in a 10% increase in revenue and improved the brand's reputation.
• Boosted team engagement and productivity by 20% through successful implementation of a brand refresh.
• Implemented new communication strategies, reducing confusion and inefficiencies, resulting in a 15% increase in project completion rate.

Interim Brand Director

• Increased positive customer feedback by 25% through development of new brand voice, tone, and style.
• Implemented new processes resulting in improved collaboration and a 20% increase in overall brand strategy effectiveness.
• Crafted data-driven personas and tailored copy, resulting in a 10% increase in conversion and establishing the brand as a trusted industry leader.
• Spearheaded and drove the Spanish-language initiatives for member communications. Increased engagement by 20% through targeted messaging.

Senior Writer/Editor Supervisor

Fourth Street Clinic (Wasatch Homeless Health Care, Inc.)

• Developed and executed comprehensive Marketing, social media, and PR plan resulting in a 25% boost in community engagement and donations.
• Managed the editorial direction, design, production, and distribution of all publications, advertisements,
presentations, electronic communications, photography, and video production (as a team of one).
• Developed and implemented a strategic media plan resulting in a 20% increase in media coverage and a 15% increase in overall brand awareness.

Marketing, Communications, & Public Relations Manager

Elsevier

• Published 47 books (each 500-1,500 pages) published on-time and successfully; a proven track record for excellent turnaround time and unbeatable quality.
• Managed the editorial team, image editors, illustrators, graphic designers, indexers, off-set printers, and warehousing/distributors (~40 people).

Publishing Lead & Marketing Associate

With 15+ years of experience in creative management and brand strategy, I have consistently achieved impressive results, including a 20% increase in productivity and a 15% decrease in project turnaround time in just 11 months at SelectHealth. I motivate and inspire with heartfelt leadership and passion for creativity and problem-solving.

Taplio

Katherine Riser's Linkedin Analytics

Katherine Riser

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