Kathleen Reid's Linkedin Analytics

With over ten years of experience as a vice president at Elsevier, I am a commercial leader who develops and executes data-driven GTM, sales, and marketing strategies in the rapidly changing healthcare education and clinical segments. I have a proven track record of driving revenue growth, business development, and M&A integration for high-growth B2B, B2B2C, and B2C SAAS portfolios, including the successful acquisition and integration of Osmosis.org in 2021-2022. I have a deep knowledge of the healthcare clinical practice, education, and certification market, and I collaborate directly with customers to implement digital learning and assessment solutions. I have a balanced commercial expertise in serving faculty, students, clinicians, academic institutions, hospitals, societies, and corporations, and I mentor and lead professional teams, including turnarounds. I am recognized for my understanding of buyers and sales processes, and my ability to balance long-term GTM strategy with urgency of execution and results. My mission is to enable better healthcare outcomes through innovative solutions.