Kathleen Kruse's Linkedin Analytics

MARKET-INSPIRED CONTENT STRATEGIES AND SERVICES - When technology and service-driven companies need to engage and educate target audiences through print and digital experiences they call me. I blend analytical insight, creative vision and the power of the English language to define and develop communications deliverables that are relevant, useful and persuasive. My efforts have won credibility and market momentum for some of the world’s most innovative brands. PARTIAL CLIENT LIST 3Com - Adobe - Adrenaline Software - Apple - Claris/FileMaker - Cognos/IBM - Covad - Creekside Communications - Database Marketing Solutions - Efiki - Expertus - General Mills - Grapevine Software - gThankYou - IPG Emerging Media Lab - JD Power and Associates - JR Associates - Matrix Partners - Mercury/HP - Mindjet - NCR - Netscape - RR Donnelley - RSA - SoftwareStreet.com - TalentCulture - Talented Learning - ThirdVoice - Tibco - Veritas - WebTV - Wellspring Data - Yahoo! - Ziff-Davis Publishing SPECIALTIES • Brand Positioning + Messaging • Integrated Marketing Strategy + Program Planning • Web Content Analysis + Strategy + Development • Blog Editorial Direction + Production • Social Media Management + Community Development • User Experience Analysis + Information Architecture • Web/Print Promotions Concept Development • Copywriting + Editing • Digital Performance Monitoring + Analysis + Continuous Improvement • Internal/External PR + Evangelism • Partner/Developer Marketing • Customer Acquisition + Retention Program Development • Project/Budget Management