Carbon Limits AS

Marketing and Operations

Specializing in the following areas:
📌Event Planning: Organizing conferences, seminars, and corporate events.
📌Project Management: Leading internal projects and initiatives.
📌Communications: Handling internal and external communications
📌 Marketing: Oversight of website and Carbon Limits LinkedIn  
📌Travel Coordination: Specializing in travel logistics for executives.

Nickname: Swiss Army Knife

Executive Assistant

Katkin

Building brand awareness for European SMEs in Asia by developing and implementing marketing strategies using social media channels specific to Asia, and executing communication/content and community-building strategies. Working with a variety of organizations and clients, my role has encompassed:
📌	Leading the overall development of strategies, and the execution of international marketing events and campaigns in the region such as a Singaporean street-food event in Italy (May ’21 | Sept ’21 | Oct ’21), securing 30% sponsorship from the Singaporean Economic Board to promote Singaporean National brands.
📌	Leveraging my international experience to develop copy, content writing and marketing strategies for clients spanning the Hospitality, Education, Scientific Research, and Congregational sectors. 
📌	Overseeing E2E event planning from designing digital content and posters, to directing the shooting and editing of photographs and videos from the event, for social media promotional use.
📌	Writing a guest blog for a tourism start-up to boost brand awareness and PR efforts.

Marketing Consultant

Nanyang Technological University

Reporting to the Research Center Director, my role as Project Officer was to oversee a research budget exceeding USD 6M, as well as provide administrative support to 3 distinct lab directors. Was also tasked with:
📌	Assembling a multi-cultural research team that comprised PhD and Master's degree holders, including the short-listing of candidates, scheduling of interviews, writing interview reports, and working with the HR department to onboard and orient 13 new members. 
📌	Cooperating regularly across departments such as Finance, Dean’s Office, Corporate Communications, Library, and HR to consolidate project goals, research methods, variables, and other parameters. 
📌	Attending training in Fire Safety, Occupational Health & Safety, First Aid for children, data management & data protection, and research ethics to create continuous training programs for laboratory staff, and ensure standardized protocol and guidelines.
📌	Conceptualizing the logistics of 3 public outreach seminars, each catering to 300+ attendees. Responsible for selecting venues, publicizing the events, handling all arrangements for oversees speakers, organizing the catering, and efficiently delegating tasks to ensure seamless events.
📌	Coordinating events and webinars, and being a marketing resource for all regional conferences. 
📌	Writing scientific research publications and articles for the University magazine pertaining to public seminars organized by the Research Center. 
📌	Developing lab equipment proposals to secure university funding, as well as drafting SOPs on Data Management, in line with University protocol.

Project Officer - Lifespan Research Centre

KAIA Architects

Brought on board to serve as the Project & Budget Manager of Design for construction and renovation projects, as well as to establish stakeholder engagement with our clients, building contractors, and the authorities. Actively participated in architectural discussions and presentations, and worked with the team in preparing and developing ‘client-centric’ creative content, drawings, models, images, and other materials relating to design. Additional responsibilities included:
📌	Building the firm’s website to drive usage and improve the user experience by developing localized, high-performing landing pages. 
📌	Conducting site analyses, and drafting measured and aesthetic drawings on AutoCAD, as well as preparing requisite drawings for fire safety, and planning approvals. 
📌	Propelling the business development team in preparing concise technical and financial proposals for our clients and stakeholders.
📌	Showing resilience in coping with conflicting demands, and being able to prioritize duties and work effectively under pressure to reach desired targets.
📌	Engaging in continuous professional development through knowledge of, and compliance with, KAIA’s procedures and standards, and Singapore’s architectural policies and code of ethics.

Architectural Associate

Bento Boss Pan Asian Restaurant

Oversaw all aspects of Front-of-house (FOH) management operations, including managing reservations, and attending to guest needs in a timely manner. Specialized in motivating our team to maintain the highest standards of service quality, including:
📌	Implementing growth optimization opportunities by managing all social media, mailers, and promotional content
📌	Planning, management, and execution of all marketing-related activities and tactics to drive lead generation.
📌	Fostering relationships with our patrons and regular guests to ensure satisfaction, as well as identify specific preferences to tailor marketing strategies and promotional events to their preferred tastes.
📌	Conducting training for all new employees, and ensuring they had a full understanding of the restaurant’s policies, as well as in-depth knowledge of Health & Safety standards.
📌	Spearheading the team briefing sessions to ensure colleagues were abreast with any ‘specials’, offers, and promotions, and were motivated to set their best foot forward. 
📌	Tracking daily restaurant revenue and preparing monthly revenue reports to share with the team.
📌	Steering the kitchen and service teams to prioritize and streamline tasks for accurate execution, as well as ensuring that they have all the tools and resources required to deliver.

Restaurant with 64 covers.

Front Of House Manager

Yume Kitchen

A Japanese ‘sushiya’ and 'izakaya' inspired restaurant popular with Asians and locals, and catering to a wide variety of patrons. 
Recruited in this dual-role to help with menu engineering and graphic designing, although research revealed further challenges in the overall organization, pricing strategy, and service fundamentals. Orchestrating a few changes to the operation was able to turn around the business, soon enabling us to pull in a profit that led to the business expanding towards a satellite ‘Take-away only’ branch, as well as generating sales from an online food store on Shopify. Other key achievements included:
📌	Eliminating labor-intensive menu-items that were low on yield, and replacing them with customer-friendly choices that were easier to prepare, and more profitable.
📌	Piloting a successful monthly Japanese Cultural Club event, including all logistics pertaining to theme definition, even planning, work delegation, and designing of marketing collateral to create a sales buzz.
📌	Creating and curating marketing and PR content for the restaurant’s website, and all social media platforms including Facebook and Mail chimp.
📌	Conducting a food waste-audit to identify potential options for cost reduction through effective waste management, ordering to par levels to reduce spoilage, managing inventory, and effectively applying recipe management to standardize food portions.
📌	Building brand awareness and customer reach by liaising with UK F&B app owners for Just Eat, Deliveroo, Wriggle, etc. 
📌	Re-engineering the menu to attract more customers, as well as absorb a portion of the 20% VAT surcharge that was imposed.
📌	Collaborating with various suppliers and the Chef to secure the best ingredients, at the lowest prices.
📌	Promptly resolving customer complaints, ensuring repeat patronage, and brand loyalty.

Restaurant with 40 covers.

Marketing and Business Development Manager

🧰The Swiss Army Knife of Organizations | 🌿 Sustainability Advocate | 🔮Marketing Strategist

"Not having a specialty is a specialty itself"

Some fun facts since you can read about everything serious I do below:
📌 I am the fix-it person in my household. I have fixed the plumbing, built a garden, built furniture and repaired many things at home. And I love doing it. 
📌Connector - I appreciate authentic connection of minds and hearts. 
📌Love spaces and places (I was trained as an architect afterall.)
📌I love driving and now, having an e-car, I enjoy it even more now.
📌South East Asian food is still my all time favourite cuisine. I convinced many European friends to love durian so muchso they ask to be invited for durian outings.

👉👈Happy to connect over sustainability, life in Norway and personal development. 

Happy always to be helpful!

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