Zearn

Communications Associate

Center for Responsive Schools

-Design and execute compelling marketing campaigns for the three brands under the Center for Responsive Schools umbrella
-Perform market research to inform outreach efforts 
-Work with multiple departments to ensure deliverables are completed on time and meet quality standards 
-Collaborate with data analyst to monitor the effectiveness of each campaign

Marketing Project Manager

-Write engaging, brand-aligned marketing copy for multiple platforms, including email, website, and social media
-Perform market research to stay up-to-date on current trends in education 
-Provide press releases for community outreach 
-Create and adhere to monthly calendar for marketing content

Copywriter

The Lois Roth Endowment

-Produce written content for the Endowment's Facebook, Twitter, LinkedIn, and website 
-Create Mailchimp campaigns reaching over 700 subscribers
-Updated the Endowment's social media strategy, using Google Analytics to monitor engagement 
-Monitor the Endowment's website, ensuring that links are functional and information is up-to-date

Social Media and Outreach Manager

DEFA Film Library

-Upload content concerning newly acquired films and events to the Library's website 
-Edit multiple website pages to ensure uniformity across the site 
-Assisted in curating an online exhibition of donated photographs 
-Work with the Library's main database to keep records up to date

Website Management Assistant

Amherst Media

-Film local television programs in a studio setting as well as town events on location
-Edit video content for the Amherst Media YouTube channel using FinalCut Pro
-Assist in camera, lighting, and audio setup for studio shoots

Taplio

Kathryn Shea's Linkedin Analytics

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Kathryn Shea's Linkedin Analytics