Sayan Strategies

Advising on Operational Improvements, Go-to-Market Strategy, and Organizational Design.
Consulting on platform technology decisions, implementing process efficiencies & rigor to better respond to client needs.
Developing executive reports to enable data-driven decisions around new market priorities, ideal client profiles, and customer acquisition strategies.

Executive Consultant, Operations & Growth Strategy, Workshop Facilitator

Glass Aftercare

Providing guidance to the CEO to transform his company into an enterprise-level service provider.  Advising on finding their ideal customer profile, then messaging, brand evolution, and optimal pricing and packaging for their target market to achieve faster success.

Board Member

iCIMS

Manage all Business Operations for the region, including establishment of new London footprint, training an acquired Sales team on Enterprise, value-selling methodology, and developing consistent tools and programs to provide rigor, consistency, and scalable growth.
New Go-To-Market strategy development across Sales, Marketing, Partner, and BDR functions. Introduce forecast hygiene, including out-quarter reviews and deal management tools leading to:
•	+54% ARR growth in Year 1 (FY 2020-2021)
•	20% Increase of Average Deal Size in Year 1. On track to achieve 48% in 2022.
•	Net retention rate of 93.5%

EMEA Vice President, Business Operations & GTM Expansion

Adobe

Defining the strategy for the Europe/Middle East/Africa region and identifying projects and programs that need to be executed to meet the strategy.  Driving significant change agenda across EMEA, taking a strategic overview of the business operations that are needed to deliver the scale needed to reach our goals.  Developing a portfolio view of business-critical projects and programs, and taking lead on direction, process and framework initiatives.

Director, International PMO

Marketo

Develop and deploy an end-to-end global enablement program to help make our rockstar reps, customer success managers, and SDRs achieve amazing levels of success through consistent training, coaching, and reinforcing best practices.  Implement consistent sales methodology, value-messaging, and understanding of our buyers' personas. Drive improved pipeline forecasting and hygiene and consistent productivity increases.

GVP, Global Enablement

Drive cross-functional strategic initiatives across the Executive Leadership team to ensure successful execution of key business transformation projects.  Serve as proxy for the CEO with the Senior Leadership Team.  Coordinate Board of Directors communications and presentations.  Facilitate all Executive and Senior Leadership strategy & business update meetings.

Chief of Staff, CEO Office

Oracle Marketing Cloud

Head of Market Readiness Operations, APAC & Latin America

Building out the next generation strategy to make sure Oracle Marketing Cloud's rapidly expanding partner network has the tools and resources it needs to make our clients successful along every step of the journey to Modern Marketing.  Implementing OMC's best practices for nurturing and targeted communications with our own internal audiences to give our valued partners a smooth and positive experience within the Oracle community.

Director, Strategic Partner Enablement

I love helping companies in complex industries take the lead by leveraging marketing automation (MA) tailored to their needs.  Currently working on creating new progressive sales enablement programs to drive greater revenue growth.  

Practicing what we preach about modern marketing and sales alignment, my team focuses on developing new, streamlined processes for the Oracle Marketing Cloud  teams to learn and evangelize the importance of having dedicated industry resources to help our clients tackle their distinct challenges in adopting new marketing strategies.  Leading a team of best practice consultants, we develop turn-key marketing assets and campaigns that are built to comply with industry-specific regulations.

Manager, Sales Enablement, Industry Solutions Center of Excellence

First Data Corporation

Enabling more effective sales and marketing campaigns and increasing client reporting capabilities and marketing ROI.  Managing vendor selection process, on-boarding and cross-coordination of agency functions.  Implementing Eloqua Marketing Automation system to create lead scoring and nurturing programs.  Managing cross-team integration project to create multi-dimensional customer views in order to uncover untapped cross-sell opportunities.

Director of Marketing Operations

KLM Marketing & Communications LLC

Providing marketing and communications solutions and project management expertise to small/mid-size organizations.  Specializing in branding and message strategies as well as vendor management.  Current clients include a proposed community bank and an international technology consulting firm.

"We get creativity done!"

Principal/Director of Project Management

The Seed LLC

Connecting women entrepreneurs with the resources and vendors  they need to grow their businesses through a propietary profile-matching system.

Cassandra Capital Partners

Devised and aligned overall internal and external communications strategies with pre-launch business objectives.  Designed, wrote, and produced newsletter to apprise various departments of ongoing launch proceedings. Drafted employee handbook, policies, and procedures. Coordinated development of legal documents—Operating Agreement, Subscription documents, and business plan—including proofing, printing, and distributing to investors. Served as Chief Compliance Officer; ensured regulatory compliance of all documents. 

Key Contributions:
• Spearheaded creation of new wealth management office; drafted business plan; selected service vendors; partnered with legal department to resolve all legal formation issues.
• Facilitated weekly administrative planning meetings as a Member of the Executive Committee. 
• Introduced a weekly employee communication forum to ensure unified priorities across offices located across US and Canada.

Director of Communications

Global Operations Executive, EOS Integrator, GTM Strategy & Execution, Executive Board Member, Facilitator

Top-performing team leader who holds an MBA in Strategic Management with an emphasis on transformative change. Over 20 years of executive initiative leadership running organizations focused on strategic planning, scaling processes and infrastructure for growth, client retention, program design and execution. Instrumental in launching new initiatives across departmental functions and aligning all senior executive stakeholders to ensure new programs are in support of an overall company vision. Outstanding process development and change management experience.  Experienced (and sometimes humorous) public speaker.

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