Vision6

Leading an incredible team of marketers to grow Vision6 as Australia's most reliable email and SMS platform. Directly contributing to revenue growth and overall business success, my expertise includes product marketing, lead generation, content marketing, paid advertising, event management, budget forecasting and team mentorship. As an integral member of the senior leadership team, I work in tandem with the CEO to enact growth strategies and craft pivotal decisions for business expansion. 

Successfully navigated Vision6 through a pivotal acquisition in 2022, ensuring seamless integration with Constant Contact. I collaborate with the Constant Contact marketing team to keep business goals aligned and focused on growth.

Head Of Marketing

Assisterhood

Mentor

The CMO Club

The CMO Club is the world’s most engaged community of marketers supporting marketers. We’re committed to helping each other solve our biggest challenges and celebrate our greatest accomplishments in a candid, trusted environment.  This isn’t another member network.  This is a global family of innovative growth leaders building lasting friendships

Member

Maropost

As the most senior marketer in the APAC region, I led the demand generation and lead generation strategies to support the sales pipeline and grow the Maropost brand in Australia. Working closely with the North American marketing team and served as the bridge between product, sales, and marketing across both regions.

Senior Demand Generation Manager

Vision6 is Australia’s most trusted Email & SMS Marketing Software. 

Founded and headquartered in Australia, Vision6 provides an intuitive email and SMS marketing and automation software for marketers and agencies.

Marketing Campaign Manager

Digital Marketing Specialist

Fastrack Group

Digital marketing creative specialising in SEM, SEO, EDM and Paid Social Media Campaigns 

Fastrack Group is a digital hotel and travel marketing experts focused on helping hoteliers and accommodation and travel businesses of all types and sizes through data-driven creative website design and smart digital marketing and social media. 

We work with high profile clients such as TOP10 Holiday Parks, BIG4, ALH Group, Stamford Hotels, Collectic Hotels and many more!

We do business a little differently. We take time to listen first. We're transparent. We're strategic. Data drives our intelligence. Our passionate team work hard every day to create rich interactive high-converting experiences for your hotel and travel shoppers to instantly boost revenue.

We have offices in Brisbane, Sydney & Auckland servicing Australia, New Zealand, South East Asia and beyond.

Senior Digital Marketing Specialist 

Atira Student Living

Atira Student Living is Australia's premier student accommodation provider, with modern apartments,  first-class facilities, amazing customer service, and supportive student communities.

As a digital marketing, I worked closely with the in house graphic designers and marketing manager to develop and create a range of marketing collateral for both corporate and promotional needs. 

I am also responsible and manage the company's B2C website, Facebook page, Instagram and other social media platforms.

My responsibilities include:
Implementation and development of digital marketing campaigns
Social Media Management 
Google Ad words
EDMs
Website Management (CMS)
Assistance with Marketing Reports
Competitor Analysis

ShopandBox

Digital Content Producer at a unique and innovative global start up. 
From June to October 2017, I worked part time for ShopandBox to explore different ventures
Pitched and produced captivating and on-trend content for the company’s blog 
Sourced and researched relevant imagery for products, brands, and places featured in articles
Collaborated with the graphic design team for the execution of the company’s visual continuity
Implemented SEO strategies in content produced
Carried out SMO strategies for social media campaigns relating to produced content
Efficiently met strict deadlines and editorial prompts
Directly reports to company CMO

Check out some of my articles here: 
http://www.shopandbox.com/blog/author/kathusabal/

Or view samples below:

Digital Content Producer / Marketing Specialist

Queensland Magazines

Produced relevant and engaging articles for the publication’s three magazines: Indulge Magazine, West End Magazine, and HighLife Downs Living
Sourced, research, and brainstormed creative and innovative newsworthy article topics
Adapted SMO and SEO for the magazines on various digital and social media platforms
Conducted interviews for feature articles 
Promptly met deadlines and editorial prompts
Attended social events on behalf of the company
Liaised with artists, fashion designers, musicians, etc.

Fashion and Lifestyle Editor

Healthy Land and Water

Marketing Communications Specialist

As the Head of Marketing at Vision6, Australia's most reliable email and SMS marketing platform, I lead a dynamic team of marketers to create and execute innovative campaigns that drive growth and retention for our B2B SaaS clients. With over 7 years of experience in marketing, I have a passion for combining creativity and data analysis and delivering customer-centric solutions to contribute to revenue growth. I'm currently a mentor at Assissterhood and a proud member at The CMO Club.

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Kath Usabal's Linkedin Analytics

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