PayPal Melbourne Fashion Festival

Strategic Partnerships Consultant

Australian Fashion Council (AFC)

Head of Commercial Partnerships

Australian Retailers Association

Head of Strategic Partnerships

Altitude EA

Contract: Marketing & Business Development

The Valentina Group Agency

Contract: Event Management at The Australian Turf Club

Business Development Manager - TAG Events, Asia Pacific

DIRECTIONS Conference & Incentive Management

Key Responsibilities: Growth Planning. Developing New Business Initiatives. Winning New Business Pitches & Tenders. Maximising Existing Business Growth. Relationship & Value Building. Effective Sales Management. Facilitation of Client Outcomes.

Business Development Director

TORSTAR

One of Australia's leading PR communications & event agencies with a reputation for excellence and a growing presence in the Fashion, Beauty and Lifestyle categories.  Since 2000, we have launched and built a broad range of prestigious global brands such as ZARA, Mulberry, AX, Topshop and Topman, Shopbop, FIJI Water, Jurlique, Nespresso, FUDGE, The Sanctuary Spa and LOEWE in the Australian market.  We are renowned for delivering unrivaled media coverage and events that bring brands to life!

Responsible for meeting financial targets and business goals for the division.  Ensuring all clients are delivered the highest standard of service at all times whilst meeting their needs in accordance with client agreements and within budget.  Ensuring the effective delivery of events and PR campaigns across key media channels as well as build and maintain successful relationships with clients and key media and industry contacts.  Devising creative strategies which produce unrivaled media cut through and coverage. Lead the team on an exciting and challenging mix of existing client activity and new business growth.

Successfully grew the division - competitively pitched, won and directed PR campaigns for PZ Cussons Beauty (FUDGE, FUDGE Urban and The Sanctuary), Unilever's Clear hair brand and LOEWE, Europe's no. 1 prestige TV and Audio brand. 

Directed PR Communications, launch events and grew existing accounts - Jurlique and Nespresso.

Beauty & Lifestyle Director

The Australian Ballet

As one of Australia's most recognised and loved brands, The Australian Ballet (TAB) is considered a national treasure.  Striving to enrich and stimulate the widest audiences, TAB is responsible for shaping the future of dance.  With and annual budget of $32M, ticket revenue only accounts for half; box office 54%; Government funding 21%; Sponsorship 10% and Donations 7%. 

Responsible for identifying and securing new Corporate partners; identifying potential Sponsors for core business activities; to promote and sell entertainment packages and build The Australian Ballet profile within the Australian Corporate Community.

Sponsors secured during this time:
Volvo - Automotive Partner
Freehills - Legal Partner
Vintage Cellars (Coles Liquor) - Alcohol Partner 2009 - 2012
Napoleon Perdis - Beauty Partner 2010 - 2013 (first of its kind)
Sambag - Pointe Shoe Partner 2010 - 2012 (first of its kind)

Business Development Manager

Peace at Work

An online meditation business whose mission is to improve the quality of people's lives by helping them still their minds, reduce stress and achieve greater productivity and health in their professional and personal lives.

Responsible for investigating and planning the optimum future direction.  Led the vision, strategy and business planning process to grow the company from a start-up selling a physical product to an online business.

Key achievements:
Co-created an investment proposal attracting a number of potential investors to help ignite awareness.
Created an effective and measurable Corporate Employee Engagement Program - The Clarity+ Program.

I am a business development and partnership acquisition expert - specialising in securing meaningful brand-to-brand partnerships and winning new business: ie conference, incentive, experiential events, design and PR tenders across various industries including retail, technology, finance, arts, fashion, beauty, lifestyle, franchise, FMCG and MICE. 

Over 20 years success in B2B Partner & Sponsor Acquisition and Sales & Business Development, generating in excess of $44.4M

Solid commercial acumen and proven track record 
o	Winning multi-million-dollar MICE (meetings, incentives, conferences & events) tenders 
o	Securing multi-million-dollar, high-value partnership and sponsorship deals

I unlock competitive advantage by having a highly entrepreneurial mindset and a 360-degree perspective. A creative thinker with a strategically-driven mindset, experienced at translating cultural currents into original ideas.

I research markets and data to spot emerging trends that help build authentic, mutually beneficial and impact-driven Go-to-Market initiatives and programs that secure strategic partners and win new business.

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