Kathy Borkoski's Linkedin Analytics

As a marketing executive, I've partnered with leadership from 200+ companies across technology, fitness & healthcare enterprises to develop & deliver their marketing & product strategies. For product strategy, I advise clients on MVP and iterative development strategies to go faster from 0 to 1, saving them money and time. I pair product development with marketing and copywriting to ensure new products succeed in their intended market. Over my career, I have managed ad budgets of up to $6M, led 60+ employees across multiple business units, and delivered AI integrations that boosted revenue by $150M. I SPECIALIZE IN: ➡️ MARKETING STRATEGY: Crafting data-driven marketing campaigns that resonate with audiences & convert into tangible results ➡️ PRODUCT MANAGEMENT: Creating innovative products & experiences that align with market needs and customer insights ➡️ CONTENT STRATEGY: Building roadmaps to deliver the right content, to the right audience, at the right time ➡️ NETWORKING: Helping veterans build connections that lead to meaningful career opportunities ➡️ GO-TO-MARKET: A tactical approach to bringing a product to market and gaining a competitive edge CAREER HIGHLIGHTS INCLUDE: ✅ Founded SkillBridge Navigators, helping small businesses attract top veteran talent ✅ Built & launched go-to-market strategies for products with 20M+ monthly users across multiple industries ✅ Developed advertising campaigns for 200+ clients, increasing visibility and conversions ✅ Delivered AI recommendation engine integration, boosting revenue by $150M & increasing product adoption by 300% ✅ Created a series of career transition videos for veterans that garnered hundreds of thousands of views CONTACT ME ➤ ✉ [email protected] MORE ABOUT ME ➤ I thrive in fast-paced environments, driving people towards actionable results across key initiatives. I was lucky to have the opportunity to find my personal leadership style in a high-stakes environment as a Navy diver and bomb technician. Combining my love of calculated risk and problem solving, I pivoted into startups and Tech. I'm a results-oriented leader with exceptional drive in the formation and execution of new business, markets, and strategic relationships. EDUCATION 🎓 ◆ B.S., Aeropsace Engineering - Astronautics Track, U.S. Naval Academy at Annapolis FUN FACTS ➤ ◆ I wrote baby books about the Army-Navy game... one for each side ◆ I played rugby in college and made the Women's National Team ◆ I did the diving stunts for Titanic 2... because it sank again