Kathy Casciani's Linkedin Analytics

I am a strategic B2C communications solopreneur with 20+ years of experience in integrated marketing and public relations. I have successfully managed public relations campaigns for top-tier consumer goods and services brands in a variety of industries including footwear and apparel, personal care, skincare and aesthetics, food & beverage, real estate and entertainment. Sample client work includes Sanuk, U.SK Under Skin, Linewize, Epicutis, Saffron & Sage, P&G's Tide brand, Heineken, Best Buy, General Mills, Robert Mondavi Imports, E&J Gallo and Johnson & Johnson. I first caught the PR bug during my tenure in the music industry, where I led campaigns for Bad Religion, The Offspring, Alanis Morissette, Tom Waits, Sublime and more. I have a deep understanding of the consumer media landscape, and I love helping brands define their narrative and tell more compelling stories through creative program ideas, pitch angles and strategic partnerships. I have a passion for helping purpose-driven brands and entrepreneurs become thought leaders in their chosen industries so they can grow their businesses! I am an experienced team leader and agency veteran, though I've transitioned from the big agency world into a PR consultant and solopreneur. I work with a select number of clients on a 1:1 basis and I also lend my services to other agencies that need account leadership and support. My areas of expertise include brand messaging, public relations, writing, thought leadership, strategic planning, brand sponsorships/partnerships and influencer marketing.