Functional Rehabilitation Center

Marketing Business Development Manager

As a digital and content marketing strategist, it's my job to create successful pathways for achieving my clients' marketing goals. Using my 15+ years experience in B2B and B2C marketing I've driven leads and captured conversions at rates of return as high as 11:1. My expertise lies in healthcare marketing from large multi-location practices to independent local doctors; pet services and pet products; security products, SAAS, retail home and environmental furniture.

Content and Digital Marketing Specialist

AMERICAN SECURITY 

▪ Lead the strategic marketing for residential and commercial security
safes that drove sales and exceeded projections by $11M in a single year.
▪ Represented company at local and trade association meetings to promote products.
▪ Tracked, analyzed and reported on marketing program results.
▪ Managed creation of marketing materials, collateral and sales support tools; including a new $300K website, two new product catalogs, and two dozen commercial and web videos.

Marketing Manager

Healthcare Success

Directly responsible for client accounts management, developing and implementing new patient generation strategies and tactics for doctors, specialty clinics, and hospitals across the U.S.; monitoring program performance, new program and process development and implementation, and client relations. Strategized and implemented new tactics which consistently met the highest in client goals and expectations leading to year-over-year growth. A natural data and business analyst that generated millions of dollars of revenue for my partners both up and down stream.

Selected Accomplishments and Initiatives:

▪ eHealthcare Leadership Award-Winner 2019 “Best Integrated Marketing Campaign.”
▪ Grew client revenues by upwards of 11% year-over year in many specialties including urgent care, reproductive gynecology, men's health, gastroenterology and chiropractic.
▪ Led the successful rebranding and multi-brand integration efforts of several medical institutes with 15+ independent locations.
▪ Retained clients at a rate of 75% + at a profitability rate of 80%+ to the agency.
▪ Lead and mentored (2) junior account executives and (3) account coordinators by overseeing day-to-day activities and long-term growth plans.
▪ Key contributor in new business efforts including crafting RFP responses, presenting in pitch meetings and generating new business leads at seminars.

Client Accounts Supervisor

Independent Consultant

Responsible for developing integrated marketing programs for increased marketshare in both B2B and B2C sectors. Regular tasks included management of web development projects, creative ad campaign development, digital ad strategy, A/B performance testing, and data analysis and reporting.

Selected Accomplishments and Initiatives:

▪ Responsible for developing customized client program strategies, monitoring program performance, and implementing program modifications.
▪ For Pfeifer/FabriTec Structures, strategized and implemented firm’s $1B global merger while increasing web traffic by 35%, qualified lead generation by 6.5% and the average job value by $2.8M.	
▪ For Bad Cat Amplifiers, procured a major non-profit partnership with wildcat presentation group, Panthera, to create the “Save the Cats” Sweepstakes with Premier Guitar, which attracted 9.000 entrants, and positioned the brand as an environmentally conscious brand; a value held high by celebrity clients.
▪ Launched new mompreneur business, The FriendshipStone, by engaging a massive key online influencer network while creating in-store POP and cross promotional opportunities.

Media Marketing Specialist

Creative Productions

Responsible for strategizing campaigns, campaign coordination, monitoring campaign progress and success, enacting corrective campaign actions, client relations, and other related assignments.  Strategized multiple social media and promotional/contesting campaigns for clients including USC Athletics and Metrolink.

Selected Accomplishments and Initiatives:

▪	Spearheaded the “Crosstown Showdown Sweepstakes” for USC (more than 30,000 entrants).
▪	Managed online and outdoor social media campaign for Metrolink, utilized to increase ridership through social media contests, in-store POP displays, and outdoor media buys in targeted rider catchment area.

Marketing & Media Planning Specialist

21st Century Programming

Responsible for marketing public relations management, website development and enhancement, SEO strategy development, marketing campaign management, monitoring campaign performance, new system and program implementation, and other management-level functions.

CLEAN AGENCY

As the director at CLEAN, I helmed many successful integrated PR/Marketing campaigns including  “PaperTellsAStory.com”, a campaign employing innovative new media tools from microblogging to podcasting for North America’s largest coated paper manufacturer, NewPage Corp.; lead Belgium-based ecological soap manufacturer, Ecover, to more than 100 million media impressions from 2007 – 2010;  positioned the smart 
sprinkler controller, Cyber-Rain, as the go-to water conservation product for homeowners with placements in MSNBC.com, Men’s Journal, Natural Home, New York Times, Los Angeles Times, Plenty and hundreds of other media outlets & launched sustainable cocoa manufactures, Original Beans, to critical acclaim from major gourmet media to competitors with a front page editorial and photo spread in the business section of the San Francisco Chronicle – Original Beans’ US home base.

Director of Marketing &  Public Relations

Big Imagination Group

As the director of marketing public relations for BIG, some of the more notable campaigns I contributed to include: Emergen-C Pink with Liv Tyler and family benefiting the Keep A Breast Foundation; the 5th Annual “Red Carpets, Green Cars” Campaign for Toyota Motor Sales Corp. and Lexus that engaged 20+ A-list celebrities such as Charlize Theron, George Clooney, Naomi Watts, and Heath Ledger and garnered more than $30 million in PR buzz; SAG’s premiere online casting service, iActor, resulting in 20,000+ sign-ups the first day including Rob Belushi and Robert David Hall; Daryl Hannah’s support of the South Central farmers with live interviews form the tree with Joan Baez on CNN, FOX, Access Hollywood, ET, Inside Edition, Donny Duetsch, BBC, and others; and “Greenopia: The Urban Dwellers Guide to Green Living” (LA Edition) now in multiple cities.

Director of Integrated Media Relations

SSA Public Relations

As an account executive at SSA Public Relations I handled the national media placement, events and key stakeholder communication efforts behind such well-known brands as AMC, Teenage Mutant Ninja Turtles, Yugi-oh! and Sonic for the FOXBOX Saturday morning programming block. I was also responsible for launching such brands as the Miramax revival of Betty & Veronica (the clothing line) at Kitson stores; TruCeramic Pro, an ionized and truly ceramic flat iron hair straightener that competed with such hi-end-brands as the Chi; and Mintek Digital, formerly an OEM DVD player company that became so wildly popular through strategic press placement that Consumer Reports profiled it and ranked it just as high as major brands Panasonic, Mitsubishi, Sony, and Samsung.

Account Executive

eHealthcare Award-Winner + an experienced, driven, and accomplished marketing professional, with a wealth of experience while working for leading, high-profile companies (not just in healthcare!)

A respected leader with a proven track record in many areas including strategy, client account management, integrated marketing campaign coordination, client and stakeholder relationship management, program performance monitoring (analysis), and program modification.

Highlights:
▪	Hard-working and driven, while highly-experienced in all aspects of marketing work, and is thoroughly familiar with marketing industry practices, standards, and protocols.
▪	While working with clients from various industry sectors, is experienced in developing and deploying marketing programs and strategies which meet with consistent success.
▪	Adept in the utilization of various marketing vehicles and platforms, and is proven in meeting all ROI expectations in an ever-changing market and business environments.
▪	Well-versed in establishing and cultivating successful, long-term client and industry relationships, and is committed to attaining high levels of client loyalty and retention.

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