Vertical Street Ventures

Vertical Street Ventures offers multifamily real estate investment opportunities to help investors build passive income.  With a focus on the Arizona marketplace, VSV manages over $370MM of assets and has completed 5 full-cycle deals.  We are the lead sponsors on all our deals - 23 to date and have a strong track record with our full cycle deals averaging 59% IRR with 2.27 equity multiple with an average 20 month hold term.

Head of Strategy & Business Development

VP of Marketing | Affiliate Partner

Diamond Point Homes

Diamond Point Homes is a real estate investment company specializing in multifamily properties. 

Our goal is to enable busy professionals to gain greater control of their time by achieving financial freedom through multifamily real estate, and importantly, to serve and make a lasting impact in the communities we are in. 

Current portfolio consists of >$150MM Assets Under Management and >2,000 multifamily units in Phoenix, Tucson, Kansas City, and Dallas through syndications and partnerships.

Founder and CEO

MedDev Marketing LLC

Specializing in commercial marketing strategy and execution for medical device companies. Previously global marketing consultant for new technology for Invisalign(R) clear aligners.

Principal Marketing Consultant

Align Technology

- 2018 Commercial Leadership Development Program
- 2017 Market Insights Award Recipient for acutely understanding customer mindset and behavior and ability to incorporate insights into the development of programs and communications
- Responsible for creating and driving marketing programs that drive the penetration and usage of Invisalign aligners to Orthodontists
- Drove understanding of practice growth with Invisalign aligners by working cross-functionally, with industry KOLs and influencers, and business partners to develop business assets, Invisalign Orthodontist Facebook Group page, and Ortho MBA educational platform

Lead and Group Manager, NA Ortho Marketing Programs, Invisalign clear aligners

- Q1 2017 Global Marketing Award Winner for commitment to excellence and agility to pivot with changing business demands as product launch owner for Invisalign Treatment with Mandibular Advancement  
- Created a surround sound approach for the AAO tradeshow to successfully launch new corporate branding, products, and messaging.  Resulted in standing room only crowds for booth speakers and all customer events, collection of insights from >2,000 doctors and staff, and iTero scanner business surpassing show sales goals
- Drove teen utilization of Invisalign aligners and weekly aligner change awareness through drip campaign, trade media and social media
- Initiated quarterly “Skill-it” learning and alignment building opportunities as well as reference sheets to elevate the worldwide marketing team’s knowledge of the business; average attendance of 40

Senior Marketing Manager, Invisalign clear aligners

Thoratec, now a part of St. Jude Medical

- Launched and managed the “The Life in Your Years” program to 40 market development managers; resulted in 38% implant increase and competitive blunting by changing physician perception 
- Championed a provocative “All-Stars” campaign and won executive sponsorship; more than doubled customer leads and received ongoing business investment to continue campaign
- Conceived, piloted and measured creative and targeted marketing strategies to deepen customer engagement at each trade show; resulted in 50% increase in attendee understanding of when and what patients to refer for evaluation and 42% increase in comfort speaking to patients about product
- Designed and governed key strategic partnership plan for 136 member global sales team, differentiating our services and improving partnerships; increased implants by 40%

Commercial Marketing Manager, Heart Failure Therapies

- Managed the worldwide market model for all product lines, driving product demand forecasting for operations planning, sales targets, and corporate strategy
- Led global product and services messaging and marketing campaigns 
- Managed cross functional team of research & development, manufacturing engineering, supply chain management, customer service, regulatory, legal and finance to ensure success of product in market
Initiated market research to create service offering positioning to ensure connection to market needs and competitive differentiation
- Launched Continuum, an accessories and supply outsource management and distribution service, by planning and executing marketing strategies and tactics and training sales personnel
- Developed an operational planning structure and event management for executive partnership visits

Product Manager, Heart Failure Therapies

Philips

- Ranked as valued player with exceptional results for annual performance review
- Defined and brought to market new PET/CT product by developing customer requirements documents based on market research findings and in collaboration with cross-functionals, creating and managing strategy to promote product through trade shows, publications, and speakers, and launching marketing collateral and sales tools to drive sales of product
- Led global pricing project and shaped new pricing processes; increased business unit profits by $3 million/year
- Developed product positioning for emerging markets by collaborating with local key market leaders in assessing customer needs, defining market opportunities, and monitoring competitive landscape

Product Marketing Manager, Nuclear Medicine

Deloitte

- Ranked among top 10% of senior consultants in region during annual performance review
- Awarded by Deloitte national partner for outstanding client deliverable and exemplary client service
- Awarded for initiative in leadership and in creating robust results

Senior Consultant, Research & Development

KPMG

Associate, International Executive Services

Live Life. On Your Terms.
Kathy's goal is to enable busy professionals to gain greater control of their time by achieving financial freedom through investing in multifamily real estate. The creation of passive income streams allows investors to untie their earnings from their most precious resource - time.  Meaningfully, Kathy's vision is to accomplish this while also creating an impact and serving in the communities she is invested in.

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