Avalara

Support the planning, execution, and optimization of account-based programs across several main segments within Avalara. Manage impactful ABM programs, ensure the targeting is optimized, and important channels are leveraged and every effort drives measurable results. 
• Work with fellow team members to support the execution of ABM strategy, from data collection & analysis on target accounts to measuring marketing tactics for effectiveness and optimization opportunities.
• Collaborate closely with key stakeholders across demand generation, revenue operations, marketing operations, sales, content, design, and analytics to create effective ABM programs while ensuring they are well-aligned with broader marketing and go-to-market initiatives.
• Work with sales leadership to ensure reps are supported as they outbound to target accounts, accounts are handed off smoothly and worked to our shared expectations, and programs are communicated and enabled clearly to key sales teams.

• Tools & Technologies: Salesforce, Outreach, Eloqua, Espresso, Highspot, Powerbi, Okta, OneDrive, 6Sense

ABM Marketing Manager

Freelance Marketing and Creative Services

I develop and execute innovative digital marketing campaigns specifically targeting parents and families, increasing client engagement. I crafted compelling, SEO-optimized content for the parent audience, boosting website traffic and significantly enhancing the brand's online presence. 

• Tools & Technologies: Instagram, Facebook, Google Analytics

Digital Marketing Manager

CM.com

I played an instrumental role in the foundational growth and brand expansion in the North American (NA) region. I successfully collaborated with cross-functional teams to establish a solid foothold in the competitive market, driving regional goals, strategies, and operations.

• Responsible for developing and executing customer acquisition campaigns, and focused on acquiring new customers in order to grow the brand.
• Leveraging a data-driven approach, I successfully identified key market segments, ensuring a tailored and effective approach to target audience.
• Implemented cutting-edge Account-Based Marketing (ABM) strategies, honing our outreach to high-value accounts, enhancing personalized marketing campaigns that align with our comprehensive customer profiles, and significantly improving conversion rates and ROI in our key NA markets.
• Developed and optimized high-conversion landing pages tailored to segmented audiences, which boosted lead capture and directly contributed to a measurable increase in engagement and conversion metrics for our strategic marketing initiatives.

• Tools & Technologies: Salesforce, PowerBi, Facebook, Linkedin, Instagram, WhatsApp, Google Ads, Google Analytics, Monday.com, Bannerflow, Oktopost, Trello, Zoominfo, Outreach.io, OneDrive

Digital Marketing Manager - North America

My focus was on creating and implementing effective digital marketing strategies. Key responsibilities included crafting monthly customer newsletters, a crucial touchpoint for engaging and informing our audience. I also developed targeted email sequences in Outreach.io, concentrating on raising solution awareness among potential clients. My role extended to copy editing and recreating a diverse range of marketing assets, including one-pagers, and whitepapers originally developed by our global marketing team in the Netherlands. This ensured brand consistency and message alignment across all platforms. Additionally, I played a pivotal role in executing campaigns that were in line with our Go-To-Market (GTM) strategy, driving brand visibility and business growth.

• Tools & Technologies: Salesforce, PowerBi, Facebook, Linkedin, Instagram, WhatsApp, Google Ads, Google Analytics, Monday.com, Bannerflow, Oktopost, Trello, Zoominfo, Outreach.io, OneDrive

Digital Marketing Specialist - North America  

Helinet Aviation Services

As Marketing Coordinator, I collaborated with the VP of Marketing and the Marketing Manager on Creative Strategy, Branding, and Web Design while devising marketing strategies, initiatives, and campaigns, and monitoring performance of homegrown mobile application. I also coordinated and managed professional conferences and annual events, including coordinating travel and exhibitor arrangements.

• Tools & Technologies: Instagram, Facebook, Twitter, LinkedIn, Vimeo, Zoho, Hootsuite, Google Ads, YouTube, AppStore, GoogleStore, Asana, Wordpress

Marketing Coordinator

SHOTOVER Systems

In this role, I conceptualized, drafted, and executed detailed global marketing plans and promotional strategies for multiple company product lines, while orchestrating marketing information and research to support management in long-term business plan formulation. As the community engagement liaison, I coordinated all facets of community involvement including participation in trade shows, on-site demonstrations, and technical workshops. Other areas of oversight included streamlining of the Shopify/development process. designing and managing digital marketing  promotional calendars and generating all marketing materials, brochures, posters, flyers, banners, website content, and giveaways. 

• Tools & Technologies: HubSpot, Facebook, Instagram, Linkedin, Shopify Store, Photoshop, Wordpress

Willenken Wilson Loh & Delgado LLP

As a Marketing Coordinator position supported the executive team with all aspects of marketing activities. I was responsible for spearheading the design and rebranding of company logo, website, and print materials, facilitating marketing events, exhibition displays, and creating all print and digital marketing materials and assets. In addition, I coordinated large scale events, facilitated national conference planning, managed two external non-profit association practice groups, and organized submissions for legal media publications and rankings.

• Tools/Technologies: MailChimp, Constant Contact, MyCase, Photoshop

Barnholtz Entertainment, Inc.

As an Administrative Assistant, my role centered around efficiently handling various administrative tasks, including meticulous file management, accurate data entry, and organized mail sorting. I played a key role in managing and nurturing communications with clients and vendors, ensuring smooth and professional interactions. Additionally, I was responsible for scheduling and coordinating client meetings, adeptly handling all the logistics involved. This included overseeing travel arrangements, making sure all aspects of business travel were seamless and well-coordinated.

• Tools & Technologies: Outlook, Microsoft Office Suite, OneDrive, Dropbox

Administrative Assistant

Sapient Consultants, Inc. 

This role was multifaceted, primarily focusing on recruitment processes and efficient diary management. I adeptly managed the recruitment email inbox, ensuring prompt and organized communication with potential candidates. My responsibilities also included arranging interviews, booking rooms, and sending out confirmations, all crucial for the smooth running of the recruitment process. Additionally, I was responsible for the diary management of recruiters and recruiting line managers within the business, coordinating schedules to optimize productivity and facilitate seamless recruitment operations.

•Tools & Technologies: Linkedin, Outlook, Microsoft Office Suite,

Personal Assistant / Recruiting Assistant

LeadGeneratorsDigital

As an Online Marketing Assistant, my role was integral to the support and success of the marketing team, focusing on digital platforms. I specialized in maintaining and updating various social media channels, ensuring consistent and engaging content across platforms. Additionally, I crafted articles tailored for customers, strategically distributing them across relevant blogs, forums, and websites to maximize reach and engagement. A key aspect of my role involved leveraging Search Engine Optimization (SEO) techniques to enhance keyword rankings and substantially increase organic traffic to our digital content.

• Tools & Technologies: Wordpress, Hootsuite, Mod, Google Keyword Planner

Online Marketing Assistant

Hybrid LLC

As a Production Assistant, I had the opportunity to work on the films "Valentine’s Date" and "A Nanny for Christmas," where I played a crucial role in supporting on-location production activities. My responsibilities included close collaboration with the producer, director, and production team, ensuring seamless communication and coordination. I actively participated in production meetings, contributing to the planning and execution of film projects. Additionally, I was responsible for coordinating schedules and distributing notices to cast and crew, a key element in maintaining the efficiency of the production process.

•Tools & Technologies: Adobe Suite, Microsoft Office Suite, Outlook, Movie Magic Scheduling

Production Assistant

I'm a passionate marketing expert dedicated to crafting and executing dynamic marketing strategies and enhancing brand visibility. My expertise spans media and creative strategy, market research, comprehensive marketing planning, project management, and public relations. I thrive on continuously honing these skills to create resonant brand experiences. Outside of my professional life, I'm a devoted dog mom to an energetic English Bullterrier, embracing the joys and adventures of caring for my spirited four-legged companion.

Taplio

Katie Viana's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Katie Viana's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Katie Viana's Linkedin Analytics