The House of Marketing

Client projects: 
→ Project lead website navigation redesign, from research until launch - Construction industry
→ Project lead customer experience design: Omnichannel strategy customer service - Media industry
→ Data inspiration sessions and workshops - Information services  & insurance industry
→ Communication analysis project - Finance industry
→ Project management website redesign - Consumer goods industry
→ Project lead user testing - Utility industry
→ Customer journey expert - Consumer goods industry
→ Digital customer experience expert - Fashion industry 

Skills: Customer experience design - Innovation - Value Proposition design - User experience design - User research - User testing - Workshop and design sprint organisation and facilitation - Project management - Design thinking

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At The House of Marketing, we help our clients to transition towards profitable, sustainable growth through strategic marketing consulting and interim management. We unlock business opportunities through marketing and tackle every challenge from vision to strategy to the last implementation mile. Working with us THoMers means collaborating with a connected hub of passionate, complementary marketers with an entrepreneurial spirit and future-proof vision of marketing.

More info on www.thom.eu

The House of Marketing is part of Customer Collective, a disruptive ecosystem leading customer-focused commercial transformations in Europe.

Senior Consultant

Katie Baeck

Owner

BNP Paribas Fortis

Responsible for defining the mid/long term strategy for Bank for Entrepreneurs, defining and following up on different strategic initiatives.

Segment Strategist - Bank for Entrepreneurs

Within the Open Banking team, I was responsible for creating a new value proposition and developing an offering for a new professional audience under the Hello bank brand. - from concept briefing until development. 

Lead in setting up and coordinating a new team, governance, defining, refining and prioritising features, defining roadmap and vision, project budget management, reporting to senior management, stakeholder management, etc.

Product Owner - Open Banking

Hello bank!

Responsible for leading several strategic projects from a design thinking perspective. 

As a project lead and service designer, I was responsible for project scoping, setting the (design thinking) project methodology in place, project and stakeholder management, organisation and facilitation of workshops and design sprints, partaking in research, translating research insights into concepts, testing with users, etc.

Service & Concept Designer

Ariad

Customer Experience Consultant

propelland

Designed a new global customer experience for Securitas Direct - Verisure

° Project Management
° Experience Design
° Digital Prototyping
° Design Research
° User Testing

Design Strategist

Bundl | Venture Development Studio

Worked on internal projects related to bundl's new innovation program

° Design sprints organisation
° Service design tools & templates
° Graphic design

Junior Strategy Designer

° Go-to-market research & implementation
° Wireframing
° Graphic design
° Strategy design

Intern strategy design

💛 Passionate about all things Innovation & Customer Experience 

With my expertise in service design and customer experience design, I aim to blend the needs of customers and businesses, ensuring balance between both. My goal is to make a positive impact on customers, companies, and society. I help to unravel complex fluffy problems through thorough research and to bring validated concepts together into a clear action plan, managed from A to Z, creating meaningful change.

👉🏻 Love to exchange thoughts and connect!

Taplio

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