Workhuman

Director (and Head) of Product Marketing

Pivot into Product Marketing

Founder

Product Marketing Alliance

Product Marketing Member and Mentor

Klaviyo

Team leader responsible for Klaviyo's core business across SMB, MM, and Enterprise at all stages of the funnel, demand generation, sales enablement, and product adoption.

Led the repositioning of Klaviyo as an "intelligent marketing automation platform" as well as other company-wide initiatives, like pricing changes and new success and support packages

Director of Product Marketing

Team lead responsible for quarterly product launches, partnering with product on smaller launches, competitive intelligence, sales, customer service, and partner enablement.

Product Marketing Lead

Amadeus

Led a small team as well as global cross-functional teams of product management, marketing, and sales representatives in developing products and bringing them to market.  Product portfolio included Mobility, Insurance, Hotels, Rail, and Advertising.

Product Marketing Lead, Online Travel Agencies

Selected to participate in competitive 2-year leadership development program. Completed marketing, product management, and sales rotations in Boston, Dallas, and Nice, France.

Leadership Development Program

Boston Scientific

MBA internship in corporate strategy. Projects included creating the first company-wide marketing metrics dashboard and developing a quantitative brand survey.

MBA Associate Intern, Corporate Marketing Strategy & Analysis

Craftech Industries

Proposed and implemented a new digital inbound marketing program which increased website traffic by 863% and revenue by 13% from 2012-2015

Partnered with a website development agency to create a new faceted search for Craftech’s 40,000 products, leading to a 236% increase in the number of visitors viewing products online per month

Marketing Director

East End House

Supported Cooking for a Cause, an annual fundraising gala, by securing cash and in-kind donations, recruiting and managing 30 volunteers, and serving on the event committee

Marketing and Development

Developed advertising materials, including posters, mailings, and magazine advertisements, using Adobe Photoshop and InDesign to promote brand awareness

Managed a team in the update and maintenance of the product inventory database.

Marketing Manager

I’m a B2B saas product marketing leader with over 15 years of experience. 

As a PMM leader, I’m passionate about building out teams and directing PMM strategy. My superpower is figuring out how PMM can help each individual company and driving forward towards execution to generate revenue. I’ve led a wide variety of projects, including launches, pricing & packaging, messaging & positioning, sales enablement, competitive intelligence, and many more. Today, I’m working to grow PMM at a billion dollar unicorn company

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Katie Gerard's Linkedin Analytics

Katie Gerard

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Katie Gerard's Linkedin Analytics

Katie Gerard

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Katie Gerard's Linkedin Analytics