Murphy Marketing

We help B2B businesses find the right words to say so customers click - buy - love. 
Websites, email campaigns, lead magnets and more. 

Industry specialties: IT/ Cybersecurity, Legal, Leadership Development 

Certified StoryBrand Guide since 2019

Founder & Messaging Strategist 

KO PR, LLC

KO PR provides transparent marketing and public relations services to growing brands. 

Services include: 
- Website content strategy and creation
- Campaign ideation and execution
- Premium content creation (blogs, ebooks, white papers, case studies, etc.) 
- Social media strategy (including identifying most effective platforms tailored to your audience, posting strategy across social channels, editorial calendar creation, insight on publishing tools) 

Currently serving: Friendship Christian School, New Life Church, Brandasaur, Sarah Kohut Photography, Office Hours Podcast and Seen&Heard.

2019 update: DBA Murphy Marketing

Owner & Chief Marketer

InnoVergent

Created high-level strategy on all marketing and PR initiatives.
Produced all content including website copy, email campaigns, blog posts and datasheets. 
Managed and coordinated all event planning: conferences, events, panel opportunities, etc. 
Regularly collaborated with developers on user experience for the GovSense application. 


InnoVergent is a trusted partner in finance & accounting software solutions. 

GovSense is a Cloud ERP designed specifically for Local Government. Our framework empowers jurisdictions to design flexible, easy-to-use solutions that meet their needs in land use planning and project review, regulatory management, inspections, code enforcement, citizen requests, asset management, work order management and more.

Marketing Content Writer

Pyxl

Social media strategy, implementation and analysis for national brands.
Designed, tested and implemented social customer service advocacy program for Pilot Flying J. 
Wrote and edited website copy for various web design / development projects. 
Consulted with production and sales teams to write proposals, editorial calendars and strategies for new projects. 
Compiled weekly and monthly marketing reports to clients on our content marketing showing trends and how we’re going to make adjustments based on our findings.
HubSpot certified and helped train the rest of the staff to complete all of their necessary certifications.


Client projects include: 
TeamHealth 
Pilot Flying J 
Surgent Tax & Accounting Education 
Carpathia Hosting, Inc.

Digital Communication Specialist

Managed daily responsibilities of all production staff across all offices 
Provided confidence in project profitability and client happiness by ensuring deadlines were met and creating project visibility
Worked closely with the rest of the business operations team to create better efficiencies in our processes. 
Communicated projects and deadlines and encouraged team members across departments and offices

Production Coordinator

Knoxville News Sentinel

Wrote a monthly column on business and technology.

Monthly Contributor

Kenny's Great Pies, Inc.

Maintained company presence on Facebook, Twitter and company site. Grew social following by 400%.
Acted as company contact with buyers and brokers
Processed orders with customers (Kroger, Sysco, US Foods, etc.)
Tracked and analyzed all sales expenses, sample requests and research and development orders.
Provided customer service to companies and individual customers.
Taste-tested a lot of pies.

Sales Support & Social Media

Mason Bahr LLP

Maintained digital and physical file records
Managed all databases and records
Receptionist 
Provided interim accounting assistance

File Clerk & Office Administrator

RIVR Media

Collaborated with producers to create DIY Network’s “Run My Renovation” and HGTV’s “Run My Makeover”
Coordinated episode shoot logistics
Created weekly web content for DIY and HGTV networks
Managed records of subcontractor’s work and bookkeeping
Trained and mentored interns 
Fulfilled contractual paperwork requirements for final payment of shows
Produced instructional webisodes for DIYNetwork.com (compiling sequences, writing opening lines, VOs, etc.) 
Photography: product photos for vote options, during-the-shoot photos, and beauties after the shoots. Edit photos as necessary
Casted for and coordinated logistics for Game Show Network “WTF” pilot shoot (summer 2010)
Directed talent VO Sessions

Production Assistant

Cedar Springs Presbyterian Church

Designed, wrote and copy-edited promotional materials for Community Life Ministries
Assisted in design, planning and execution of new Digital Church Directory 
Coordinated volunteer photographers for the in-house photo taking for the Directory
Supported various ministries and pastors by creating and coordinating materials
Contributed to the design of the new website and other smaller branding campaigns

Administrative Assistant for Community Life Ministries

Fox News Channel

Contributed to coverage of Michael Jackson’s death and memorial service
Pitched stories at daily budget meetings
Assisted producers and correspondents in daily package preparations
Conducted red carpet interviews
Assisted with news story shoots with satellite truck crew

Intern

Katie Lantukh | katie@murphy.marketing | (770) 615-8513 | Messaging Strategy and Copywriting 

What you do is complicated. But that doesn't mean the way you talk about it has to be complex. We'll help your organization cut through the technical-talk so your audience understands. 

Since 2009, I've been helping organizations such as FIS Global, The Restored Leader, Help The Persecuted, Friendship Christian School and more find the right words to attract and convert more customers.

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