Katie Hart

I lead the marketing strategy and execution for multiple global membership programs. I manage a remote digital marketing team to drive revenue growth and retention through successful marketing strategies, including demand generation, segmented email campaigns, and marketing programs.

•	Manages digital marketing strategy, generating $6M in annual revenue from sales leads.
•	Develops co-marketing campaigns with members such as Bloomberg, Dell, and IBM.
•	Improves website performance through SEM and SEO to drive new website users by 200% YoY.
•	Leads social strategy and content creation, driving a 120% increase in KPIs. 
•	Launched GTM community initiatives that increased revenue & gained over 250 new members.
•	Manages program governing boards, steering committees, advisory boards, and partnerships.

Director of Marketing

Oversaw and led marketing program strategies for BPM+ Health and Consortium for Information and Software Quality (CISQ) to deliver program growth and retention for the Object Management Group. Worked closely with the CMO and marketing team to enhance marketing automation through Salesforce and Pardot, Sprout Social, and internal databases to increase team productivity and effectiveness.

Marketing Program Manager

Paylocity

I managed channel and marketing programs, which generated nine million dollars in new revenue. I was on the senior leadership team, reporting directly to the C-suite to manage high-level business initiatives.

•	Executed email campaigns, webinars, and events for major clients like J.P. Morgan and Fidelity.
•	Launched partner referral programs, boosting re-engagement by 68% and referrals by 25%.
•	Generated $1M in revenue in one quarter through virtual events during the pandemic.
•	Led CRM migration to Salesforce and implemented marketing automation in Pardot.
•	Managed GTM rebrand launch, consultant coordination, and brand roundtables.

Channel Program Specialist

CERATIZIT

Collaborated with CEO and VP of Sales and Marketing to optimize operations and forecast sales using data-driven methodologies during a global company acquisition.

•	Supported CEO in managing North American sales, events, QBRs, and marketing deliverables.
•	Developed and maintained sales pipeline, channel performance, and commission reports.
•	Led project to cut late product deliveries by 50% in six months using lean methodologies.

Sales Support Coordinator

Control Of The Going

Traveled and toured in the United Kingdom in 2016-2017 with Control Of The Going to activate their media presence to increase social following and venue bookings. Created a digital activation strategy to gather record label and promoter interest, which led to the band being signed by Sister 9 Records and large event bookings such as Kendal Calling and the Psychedelic Circus stage curation. 

•	Coordinated the band's recording sessions, single launch, and album launch.
•	Collaborated with bloggers, magazines, and other media outlets to generate and promote the band following with the band manager.
•	Launched an e-shop alongside the record label for band merchandise sales.
•	Created and designed digital media to promote the band and tour schedules.

Press Officer

With almost a decade of diverse marketing expertise, I've consistently grown revenue for high-growth tech, manufacturing, and non-profit groups. Skilled in creating integrated campaigns and multi-channel strategies, I excel at exceeding marketing goals and problem-solving challenges. My strengths include demand generation, social media, leading community programs, and optimizing marketing operations and partnership programs.

At OMG, I oversee the planning, development, and marketing for CISQ, BPM+ Health, AR for Enterprise Alliance, and the Responsible Computing programs. I am responsible for revenue growth and member retention across the programs through successful marketing, consistent and segmented messaging, and improved brand awareness. I manage our global strategy, which is distributed across multiple channels, media, and targeted audiences.

•	Grows and retains program memberships with a 80% member retention rate
•	Leads and mentors staff across programs and cross-functional teams across marketing
•	Manages marketing planning, budgeting, metrics, and reporting
•	Manages multiple social strategies, which led to 500k impressions in six months and 10k engagements, a 50% increase YoY
•	Ensures the right mechanisms (technology, processes, skills, resources) are in place to successfully achieve program goals, including Salesforce, Pardot, Trello, Slack, Sprout Social, Zoominfo, Canva, Calendly workflows, and MarTech automation
•	Generates effective marketing collateral and content strategy to educate target buyers and influencers about technology consortia' value proposition
•	Drives brand awareness and thought leadership across target market segments 
•	Develops, automates, and executes email marketing strategies across programs and segments increasing the overall open rate by 10% and click rate by 7%
•	Manages SEO and web performance strategies which led to a 125% increase in traffic in six months and over 200% YoY, reducing bounce rate from >75% to <10% on multiple websites
•	Serves on multiple program boards overseeing the overall strategies and performance with board members after being nominated by executive leadership for the board seats and responsibilities

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