Katie Suarez Diaz-Roehrich's Linkedin Analytics

𝐒𝐮𝐦𝐦𝐚𝐫𝐲 I like working with organizations that might feel a little unsteady but are proud of the work they’re putting out into the world. 𝐀𝐛𝐨𝐮𝐭 𝐦𝐞 •Two years as a Product (UX/UI) Designer •Designed for enterprise restaurants software, non-profit websites, construction and architecture software, education software, farm to table mobile app, freight logistics software, e-commerce startup website, bank marketing website, presentation slide decks, •Interested in B Corps, civic tech, climate tech, education tech, social impact startups, sustainable fashion, mental health tech, social entrepreneurship, and personal finance tech 𝐇𝐨𝐰 𝐈 𝐭𝐡𝐢𝐧𝐤 𝐚𝐛𝐨𝐮𝐭 𝐝𝐞𝐬𝐢𝐠𝐧 Design is how we identify, respond to, and solve problems. 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐡𝐨𝐰 𝐈 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐢𝐭 (𝐢𝐧 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐜𝐚𝐬𝐞 𝐬𝐜𝐞𝐧𝐚𝐫𝐢𝐨) •Strategic user research that aligns with business goals and constraints e.g. User interviews, surveys, formative evaluation, card sorting, and customer feedback data analysis that informs ideation and uncovers hidden pain points •Low to mid-fi wireframes to get ideas quickly across visually e.g. Design reviews (synch or async) to walk through my ideas with my team and get quick feedback at the 10/50/90 stages of a project - key to getting and keeping alignment! •Mid to high-fidelity prototypes to test solutions with real or potential users e.g. Testing the functional aspects of a design, naming, headlines, body copy, button text, and flows to make sure our solution meets the real need •Design handoff that’s clear, collaborative, and getting built e.g. Working for the duration of a project with a cross-functional team that includes developers and product and project managers who have the power and desire to build from design