Pantheon Platform

Channel Partner Account Executive

Enterprise Account Executive

Blackbaud

• Coach sales executives in selling digital solutions, as a part of Blackbaud's extensive and unique portfolio.
• Provide pre-sales support from territory planning to qualified lead through to the close of a sale, working with some of the most prominent non-profit organizations in the United States. 
• Develop custom and personalized discovery sessions, solutions demonstrations, presentations, and proposals. 
• Achieved 160% of 2020 goals
• Serve as a thought leader for Blackbaud, creating and presenting content for internal and public-facing meetings, customer webinars, national conferences, and more.

Senior Solutions Engineer

• Drive the content strategy for Blackbaud’s suite of Marketing & Engagement and Peer-to-Peer solutions
• Establish appropriate personas and shape ways in which our efforts engage professionals according to ever-evolving industry trends
• Foster company-wide collaboration by nurturing partnerships with product marketing, corporate marketing, demand generation, sales, business development, product management, and customer success
• Develop sales enablement resources, including pitch decks and ROI calculators, battlecards, etc
• Design, cultivate, and evolve the inventory of collateral and assets for multiple competencies: datasheets, playbooks, whitepapers, eBooks, industry reports, customer stories, etc
• Cultivate marketing and peer-to-peer thought leadership content for Blackbaud’s blog and podcast
• Orchestrate content/sessions and co-captain booths for Marketing & Engagement, Peer-to-Peer Fundraising, and Consumer tracks for bbcon, Blackbaud's annual 2,200+ attendee conference
• Produce and co-author annual Luminate Online Benchmark Report and Peer-to-Peer Fundraising Study, featuring large scale data analysis and industry insight
• Launched new peer-to-peer product, supporting go-to-market strategy with cohesive messaging framework, deck creation for internal and external consumption, implementation guides, promotions
• Work directly Demand Generation team to craft and implement strategy, content, and campaigns for prospects and existing customers
• Prepare and deliver well-reviewed sessions at company and industry events, conferences, and webinars
• Write and manage website content for related competencies and products
• Standardize launch readiness assets for products and features, including roadmaps
• Use experience as a decade-long nonprofit professional to leverage and predict core needs and behavior of customers

Product Marketing Manager, Content

The ALS Association

• Understand the behavioral patterns of peer-to-peer fundraising participants, in order to anticipate donor and user needs and expectations
• Designed suite of collateral materials for Walk to Defeat ALS: brochure, posters, t-shirts, participant manuals and tools, corporate engagement packets, postcards, email messages
• Constructed innovative and on-brand proposals for corporate sponsorship and major giving opportunities and initiatives, resulting in new partnerships
• Crafted infographics and viral social share images for year-end web and direct mail, ALS Awareness Month, and more
• Developed promotional and instructional manuals for fundraising tools and applications: presentations, product demonstrations, fact sheets, email copy
• Collaborated with non-profit and for-profit organizations on grassroots cause-related marketing campaigns
• Championed the introduction of a support portal for management of day-to-day technical and strategic cases
• Spoke about case studies, trainings, and best practices to peers at industry conferences through session presentations and panel discussions
• Improvements to online user experience led to increased overall revenue of $25 Million+ and online gifts from 33% to 50%+ in Walk to Defeat ALS - during tenure, program showed annual increases, where many Walk programs are decreasing
• Steered technical implementation of Team Challenge ALS endurance TeamRaisers, combining 46 events into a cohesive program, which have collectively raised $5.97 million since 2016 launch
• Pioneered adoption of app for desktop and mobile to increase peer-to-peer fundraising, which surpassed annual internal goals and external benchmarks: positive annual growth of 43%+; new donor acquisition of 64%; cumulative total of over $7 million from February 2011-August 2017

Associate Director, Peer-to-Peer Engagement

Manager, Experiential Marketing

Manager, Marketing and Training

Web Manager, National Signature Events

Internet Marketing Manager

Team Development Coordinator

With a demonstrated history of working in the computer software and non-profit industries, Katie is a creative, loyal, and energetic problem-solver looking to share enthusiasm for social good.

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