Synnc

Chief Operating Officer

Cred.Marketing

Skill Spark Academy

Founder

Madison School District #321

Middle School English Teacher

B2B buyers trust professionals. We make it easy to co-create with them.

At Synnc, we built the first B2B creator marketing platform designed to help brands and professionals collaborate on LinkedIn content that drives pipeline—not just impressions.

If you're a brand:
Synnc helps you partner with professionals your buyers already pay attention to, and manage the full process—briefs, reviews, approvals, payments—in one streamlined platform.

If you're a creator:
Synnc connects you with brands that value your expertise and want to collaborate authentically on your terms. No chasing. No random outreach. Just aligned opportunities.

We're building the infrastructure for how trust moves in B2B. Join us!

For sponsorships + booking: hello@synnc.us

My last post like this made a lot of people mad.

So let’s do another one.

Stop asking ChatGPT: “Write me this post about ___”

Here’s what you should do instead.

Generic prompts are why most AI content feels flat.
It’s not written for anyone specific.

Instead:
-Tell AI who the audience is before you ask for ideas
-Anchor your prompt in their role, pain points, perspective
-Then let it shape posts that actually land with the people you want to reach

It works best when it knows who it’s talking to.
Audience’s world.
Your voice.
AI speed.

That’s how you get posts that actually connect.

And as always (I didn’t think I needed to say this in my last post but here we are) please please don’t just copy/paste from AI. Use this first draft as a starting point, not an end-all. 
Nobody likes AI-written jargon. Make it your own.

Katie Wrathall

COO | Builder | Strategist | Scaling AI, Leaders, & Ideas That Move Markets

Everyone’s talking about what AI could do next year.

But Q1 2026 is when it actually gets real.

2025 was the year of hype.
Rushed tools, shiny launches.

2026 will be different.
It’s cleanup season. 
Shifting from chaos to clarity.

AI will stop being a trend and start being infrastructure.
And the marketers who win next year won’t just “use” AI.

They’ll build systems, teams, entire strategies around it.

Swipe for my and Lindsay Rosenthal 💫's full Q1 2026 predictions!

Our 2026 Q1 Predictions

People scroll past your posts for one reason:

(a game-changer for more reach and growth for your business) 

They don’t feel like you’re actually teaching them anything.

Here’s how to use LinkedIn to its maximum potential starting today:

1. Post like a creator, not a company. Share lessons, mistakes, experiments. Not just announcements.

2. Use frameworks that spark conversation. Lists, predictions, myths, layered approaches. Get people leaning in to hear more.

3. Make it visual. Even a simple chart or bold text graphic makes your point stick.

4. Treat it as distribution. Your best ideas shouldn’t live in private docs. Put them here where they can compound.

LinkedIn isn’t only a place to share your new job role anymore. 
It’s where you actually build cred, trust, and momentum.

Use this to your advantage!

I’ve been A/B testing LinkedIn hooks.

The results here:

Here’s what I've noticed over the past two months:

-Shorter, punchier hooks win. 
People scroll fast. 5 to 10 words/line is the sweet spot, with shorter lines mixed in sparingly.

-Curiosity outperforms clarity. 
Hooks that hint at insight (“Most marketers get this wrong…”) get more engagement than ones that give everything away up front.

-But clarity beats cleverness. 
The best performers were simple and direct.

What didn’t work:
-Hooks that sounded like generic AI.
-Anything salesy or over-engineered.

Lesson learned:
AI is great for speed and for surfacing new angles. 
But judgment is still required.
The best hooks still feel human and act human.

Stop asking ChatGPT: “Give me 10 LinkedIn post ideas.”

Here's what you should do instead: 

Generic prompts are why most AI content feels flat.
It’s not rooted in your voice or your experience.

Instead:

-Feed AI your Otter transcripts, brainstorms, recent projects, meetings, etc.
-Then let it help you sharpen, structure, and draft posts based on what you're already doing in your day-to-day

AI works best as an amplifier, not a replacement.
Your ideas.
Its speed.

That’s how you can get posts that actually resonate.

AI can do a tonnnn.

But don't make this huge mistake:

AI should never run your strategy for you.

Here are some of the biggest mistakes I see when it comes to AI implementation:

1. Thinking AI knows your audience better than you do.
Tools can’t feel what your audience actually cares about.

2. Letting AI decide your brand voice.
AI can’t build trust or thought leadership on its own.

3. Expecting AI to replace critical thinking.
AI is great at suggestions, but strategy still needs human judgment.

Strategy ALWAYS human-led.
(Maybe I'll make this my new acronym - SAHL) 

Use AI to do the heavy lifting so you can focus on decisions that actually matter.

Scaling Ops for Dummies #1

Scaling ops isn’t about doing more.

It’s about doing less. Strategically.

Less meetings. Fewer repetitive tasks. Smarter processes.
Structure and streamline so your team can do more with less time and fewer hands on deck.

Here’s what you can actually do:
1. Audit repetitive tasks: Identify anything that happens more than twice a week. Ask yourself: “can this be automated or eliminated?”

2. Map your workflows: Visualize every step from request to delivery. Remove unnecessary handoffs. Use this as a road map. Audit and SOP for clarity team-wide.

3. Use AI as your assistant: Automate reporting, summarize meeting notes, and flag bottlenecks before they slow you down.

4. Set guardrails, not rules: Give your team clear boundaries so they can make decisions without constant approvals. If the same question arises, there’s something to fix there.

Efficiency shouldn’t feel like work. 
It feels like freedom.

Ops done right should be invisible and seamless!

CTR rates are dropping like crazy!!!

Here’s one tool that’s ACTUALLY solving this problem:

Quickads, the AI ad workspace, has raised $1.7M in seed funding led by Kae Capital.

Just this morning they officially launched their v2.

They’re tackling a huge killer of ad performance: wasted time + guesswork

(and that hugeeee recent CTR drop everyone is feeling)

Most ads fail because you create, test, tweak, repeat, without real insights.

It’s like throwing spaghetti at the wall and just seeing what sticks…

Quickads flips this around:
-turns raw assets into data-backed ad creatives
-shows what’s likely to work before you hit publish (my fav part!!)
-even helps with ideas/creative block from 20M+ ads library

The best part of all: actual human support from real experts.
They can help nail your ads if you get stuck!

I’ve been playing around with this tool and the difference it makes is serious.
Plus it’s literally so easy that my toddler could prob figure it out.

Here's a 1-month free premium code (Katiew100) too!!
👉 https://www.quickads.ai/

It’s a reminder that tools should reduce friction, not just automate tasks.

Seeing AI + human creativity work together like this makes me hopeful for the future of tech.

Excited to see what happens next!!

#Quickads #AIAds #MarketingTools #AdTech #CreatorEconomy #PerformanceMarketing

B2B marketing will change drastically in 2026.

Here’s what 6 top creators are predicting:

(big thanks to these awesome creators for their insights!)

Sarah Adam
Madhav Mistry
Lindsay Rosenthal 💫
Nicole Ponce
Eileen Kwok

check out their insights below.
you’ll want to plan for these trends before next year hits!

Nobody relates to perfect. 

They relate to progress.

As a 100% perfectionist (as many others in operations probably are too) this is the lesson I am currently learning.

You don’t need everything figured out before you post.
You just need to be one step ahead of someone else (not everyone else).

The best creators and founders aren’t the ones with all the answers.
They’re the ones who think out loud, learn in public, and make progress visible.

Sharing the messy middle is what builds real trust, not just the highlight reel.

AI hype is everywhere in marketing right now.

But most of it won’t actually move the needle.

Here’s what to skip and what’s actually worth it:

1. Skip the shiny tools that promise “set it and forget it” growth.
Marketing still needs human direction and context.

2. Skip the obsession with full automation.
AI works best when it supports your judgment, not replaces it.

3. Focus on tools that save time on execution.
Repurposing, editing, summarizing can be delegated. Free up your team for higher-value work.

4. Focus on insights AI can surface faster than you could.
Trends, performance patterns, audience behaviors.

5. Focus on using AI to test more, learn faster, scale what works.

Hype fades. 

The real impact comes from choosing what makes you more effective, not just more automated.

Gratitude isn't ignoring what’s hard.

It’s actually the opposite.

Building anything (a company, a brand, yourself, a good life) isn’t all a highlight reel.

If life were good all the time, we wouldn't truly be able to appreciate what is good!

It's the opposites we experience, the good and bad, the beautiful and terrible, the really difficult and really great, that help us appreciate what we have. The bad times allow us to reflect and practice gratitude for the good times.

And then we can further appreciate the good while we are actively in it (which can be much harder to do!)

So take a moment today, reflect where you are at, and on all the good you have in your life right now, and then let's keep on building.

Thank you for coming to my Ted Talk!

3 IRL campaigns killing it right now:

(Dreamforce 2025 Edition)

Digital ads are the talk of the moment.
But the smartest brands are back to showing up IRL again.

Dreamforce this year was a great example of this.
That reach isn’t just digital today, it’s physical too.

Ccroll through to see how IRL is becoming the new attention hack.

Dreamforce Campaign Roundup

AI isn’t just changing what you build.

It’s starting to change how you build it entirely.

Here are 3 parts of the founder journey AI will soon automate (or mostly has already):

1. Research & Validation. AI can comb through markets, competitors, and trends in minutes. what used to take weeks, now takes hours.

2. First drafts & prototypes. AI can generate a starting point on copy, slides, projects, mockups, etc. so you focus your time on refining.

3. Routine Operations. Scheduling, reporting, data cleanup, AI will handle busywork, so founders focus on decisions that actually move the business forward.

AI isn’t replacing founders.

But founders who know how to use AI are running faster, smarter, and with way less friction.

Don't get left behind here!!

Scaling Ops for Dummies #2

Scaling ops isn’t just about processes.

It’s about using the right tools to make your team smarter, not busier.

AI can handle much of the tedious tasks (leaving you time for human-only parts):
1. Automate reporting: generate dashboards and summaries

2. Summarize meetings: have AI turn meeting transcripts into action item lists

3. Prioritize tasks: flag bottlenecks or urgent requests 

4. Streamline communication: auto-draft emails or follow-ups

Start small. 
Pick one task that takes up more than an hour a week and hand it over to AI.
Then measure the time saved. Then repeat.

The goal isn’t to replace people.
It’s to multiply their impact, so your team can focus on work that actually moves the business forward. 

Keep your human-centered tasks, human!

All I can say is WOW.
Been a long time since I've been this excited about a launch.

Cannot wait to meet the PALs!!

Hassaan Raza and Tavus a huge bravo here!

The interface of the future is human.

We’ve raised a $40M Series B from CRV, Scale Venture Partners, Sequoia Capital, and Y Combinator to teach machines the art of being human, so that using a computer feels like talking to a friend or a coworker.

And today, I’m excited for y’all to meet the Tavus PALs: a new human-computing interface.

PALs are emotionally intelligent, multimodal, and capable of understanding and perceiving. They can see, hear, reason, and even look like us.

We’re releasing our 5 favorite PALs to start. Each PAL has its own distinct personality- from AI assistants to best friends.

PALs:
- Meet us where we are. Face-to-face over video call, on the phone, or even by text.
- Are always thinking. They’re proactive, reach out first, remind you about what you forgot, or might just check in on you.
- Understand us, finally. PALs can see us, understand our tone, emotion, and intent, and communicate in ways that feel more human.
- Evolve with you. PALs have advanced memory, remember your preferences and needs, and adapt themselves over time.
- Are capable. PALs can handle complex tasks — from responding to your emails to moving your schedule around to creating docs and doing research for you.

Science fiction promised us a new human-computer interface, beyond the GUIs of yesterday, a human-like interface that would feel second-nature to use. That future never came, until now.

Charlie’s story brings this idea to life.

We’re excited for you to meet Charlie and his PALs for free at tavus.io

Enjoy the film 👇

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