Broth

• Client-facing creative who oversees and leads a creative team of talented art directors and freelancers

• Collaborates with a cross-functional team of copywriters, developers, strategists, and project managers

• Transforming creative direction on established brands, bringing an innovative approach to new business pitches, and guiding groundbreaking brands from concept to launch

• Concepted and led the production for a global social media campaign which received multiple industry awards and recognitions
— Created content to be deployed on all global social channels as well as an AR filter that was used more than 20k times
— Received two MUSE awards: Platinum for integrated media and gold for social media

• Guided the launch of a new drug for advanced malignant PEComa
— Concepted the winning HCP (HealthCare Provider) campaign and directed a team of 3D artists to bring it to life
— Designed HCP and patient websites for simultaneous deployment and interfaced with the development team responsible for implementation

• Developed marketing materials for a clinical decision support software for oncologists
­— Developed a new look and feel for the brand and produced key visuals including campaign artwork and illustration library
­— Concepted, illustrated the key storyboard, and collaborated with a production studio to create a video introducing the product to market

• 2nd place winner in the 2023 Cannes Young Lions - Digital Strategy Competition
­— Digital media concept for the Creative Ladder

• Top 10 finalist (out of 900+ submissions worldwide) in the 2020 Cannes Young Lions Live competition 
­— Video submitted encompassed an avant-garde marketing strategy for the UN Food Programme

Associate Creative Director

Group Art Lead

Art Lead

CDM New York

• Led strategic and creative thinking for a cardiovascular medication which secured the US business for CDM
— Worked on-site at the client's campus, engaging directly with marketers to craft and design key strategic pieces

• Top 5 finalist in the 2019 U.S. Cannes Young Lions digital strategy competition
— Impressed the judges by pitching a unique collaboration opportunity between E.A.T. (End Allergies Together) and Fortnite.
— The digital strategy proposal ranked top 5 in the US, out of over 400 submissions

• Led the art team on a series of new business pitches, resulting in multiple agency wins

• Designed and directed the implementation of three unique, responsive websites within one year

• Reimagined a hypothyroidism drug's branding and core materials which included their website, interactive sales aid app, brand book, and more than 50 unique banner ads

• Managed and produced videos for a medication's patient-facing YouTube channel

• Supervised and managed the workflow of four art creatives

• Represented my agency by delivering critical creative presentations to clients

VP Art Supervisor

Art Supervisor

Senior Art Director

H4B Chelsea

• Contributed to multiple key new business, wins critical to the agency
— Took the lead in an immune-oncology pitch win by managing, directing the creation of all art assets, and developing the strategic implementation story with a multi-disciplinary team.

• Crafted print and digital content for Amrix (a muscle spasm drug)
— Ideated the winning concept for the Amrix campaign launch that was used across all marketing materials and received an Rx Club award

• Led print and digital content for the launch of an IBS medication
— Developed key branded and unbranded websites, targetting both patient and physician audiences

Junior Art Director

Fly Communications

Created multi-media branding and designs for clients such as Kiss My Face, Scholastic, and TYRX antibacterial pouches.

Designer

ghg | greyhealth group

• Ideated creative concepts to market a new IUD product for women
— Created multi-media content for both consumers and medical professionals including emails, print advertisements, digital banners, etc.

• Art lead in charge of visualizing and creating a complete product launch strategy for a new meningococcal vaccine
— Worked with a multi-disciplinary team to pitch our strategy directly to senior marketing clients

Art Direction Intern

Scarlett

• Worked directly with the creative director and producers to concept and visualize storyboards for TV commercials

• Created 3D models, motion graphic animations, and illustrations that were featured in various beauty/luxury TV commercials (Dark & Lovely, Garnier and Tiffanys)

• Retouched photography to use for print materials

• Created storyboards and comps to visualize conceptual ideas

Design Intern

D20 Girls Magazine

The D20 Girls Project is a non-profit with the goal of combating the negative portrayal of women in geek culture. The D20 Girls Magazine is a quarterly magazine that is sold both electronically and physically at comic cons across America.

• Worked directly with the CEO and editor of the D20 Girls magazine to ensure print quality

• Lead the art direction of this publication by selecting/editing content, creating the layout design, and providing creative direction

• Illustrated and wrote contributing articles for the publication

Taplio

Katie Zheng's Linkedin Analytics

Katie Zheng

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Katie Zheng's Linkedin Analytics

Katie Zheng

Want to drive more opportunities from LinkedIn?

Katie Zheng's Linkedin Analytics