Creating work with purpose-led businesses on a freelance basis until my next permanent role comes along. Get in touch for either.

Clients: Wonderoom, ifolor

Head of Design / Head of Creative

informed

Curated and summarised news from premium publishers combined in one app.

- Redefined our brand strategy, and led a successful redesign and launch within 7 months.
- Led a cross-functional creative team of 1-5 across product and marketing, and managed freelancers and external agencies.
- Promoted to the senior leadership team in just 5 months.
- Launched a Product Hunt campaign, securing #3 Product of the Day, Daily Editor's Pick, and reached 750k+ audience within 24 hours.
- Transformed our app into a beloved platform, boosting brand recognition and achieving 12k+ followers with 20% MoM growth on social media within 10 months post-redesign.
- Worked on growth and retention strategies, product management, roadmap planning and facilitated workshops.

Head of Design & Brand

Creative Director

Courier Media

A media brand helping young entrepreneurs work and live on their own terms, offering stories across digital, print, experiences, partnerships and more.

- Maternity cover
- Published five print issues, directed six covers, produced a comprehensive 10-step guide.
- Led a cross-functional team of five creatives, and managed additional freelancers and external agencies.
- Successfully wrapped large scale commercial partnerships with Mailchimp, Instagram and Deciem.
- Executed a digital transformation, including website redesign consultation, a newsletter overhaul with 50k+ MoM growth, and elevated social storytelling.
- Ensured streamlined business operations for a seamless return from maternity leave.

AllBright

A global community connecting smart-minded women through digital and physical spaces, driving change for women in business.

- Initiated a cohesive new design direction for AllBright and sub-brands, boosting brand recognition in a 6-month rollout.
- Led a team of 1-3 designers and various freelancers.
- Stepped into the main creative lead role for 6 months during the CCO's maternity leave.
- Enhanced and streamlined processes, facilitating scalability.
- Pivoted to digital-first, launching a highly-rated members' app in 5 weeks across web, iOS and Android. This led to a 900% membership increase in the first month, a 50% conversion rate from trial to member and a 4.8* Rating.
- Elevated company newsletters in a 2-week strategy and design sprint, creating 30 new templates for 3 global markets.
- Led digital global campaigns for increased reach.

Design Director

Katja Alissa Mueller

- Worked across diverse industries and various channels, maintaining a cross-functional work ethos. 
- My multifaceted approach to leading projects spanned consulting, design direction, and art direction, both in agency and in-house settings.
- I led design projects for brands such as Bloody Good Period, Joe Projects, Lovechild, McCann Health, and View35 Films. 
- And worked as a creative designer for brands like Elephant, Havas, Lucky Generals, The Rankin Group, Uncommon Creative Studios, and Wednesday.

Design Director / Design Lead

SheSays London

A global non-profit network dedicated to engaging, educating, and advancing women and non-binary people in the creative and tech industries.
- Carried out a successful brand refresh, significantly enhancing brand recognition.
- Implemented a digital-first campaigns strategy, doubling online growth in just 9 months with zero budget.
- Crafted unique creative solutions for both social media and events.

PETRIe Magazine

PETRIe strives to tell diverse and representative stories and elevate non-mainstream voices. 
- Spearheaded an editorial print redesign.
- Built and led a remote design team of two.
- Increased brand awareness, recognition and readership figures.
- Played a key role in establishing PETRIe as an award-winning magazine, available at renowned cultural institutions such as Tate Modern, Frieze Art Fair, and the Photographer’s Gallery.

Cheil London

- Working on 360 campaigns, experiences, events, launches, platforms, product innovations, branding and in-home entertainment. 
- Responsible for end-to-end deliveries, from concept to execution.
- Clients: Samsung, Etihad Airways, Nivea, Absolut Vodka, Malibu

Craft Designer

Studio Katja Alissa Mueller

- Designer, Lead Designer, Art Director.
- Clients: Adidas, Alphabetical Studio, Bureaux, Decoded, IRL Digital, Larsson&Jennings, Miss Selfridge, Moe Oslo, Nice and Serious, Spring Studios, Studio91, University of the Arts London, Victoria Beckham...

Creative Designer

RART

- Graphic design expert for a bespoke NIKE project. I worked with print and digital media, illustration, and laser machines, creating custom solutions for cultural influencers.
- Clients: NIKE, Rapha, Dr.Martens, Richard Nicoll

Graphic Designer

Hi, I’m K.

A creative leader with over 15 years of experience who helps ambitious, purpose-led businesses thrive through design, vision and strategy.

My non-linear background across various industries and expertise results in a true whole-puzzle-thinking mindset.

I have a customer-centric, clear, modern and authentic approach to brands and products, and had the pleasure of working with names like informed, Courier Media, AllBright, intuit Mailchimp, Fjord/Accenture, Samsung, Nike and Havas.

I have an authentic leadership style, based on empowering and leading cross-functional teams and am an industry mentor passionate about paving the way for more women to step into creative leadership roles.

In a world drowning in noise, I'm on a mission to inject more purpose and joy into everything we create.

Let’s work together.

www.katjaalissamueller.com

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