Katja Presnal's Linkedin Analytics

I’m a business and marketing strategist with a deep understanding and experience in: 💡media/content 💡how to build loyalty & communities 💡complex marketing ecosystems like B2B2C or platforms or building media as part of marketing 💡social media, influencer marketing 💡digital marketing funnels and e-commerce 💡 influencer marketing & social media Open for new projects. ✨ Building my own work/life balance is something I've been lucky to accomplish. I also help others to do the same. Big Rich Money: How To Turn Your Business Intentions Into A Profitable Company book and e-course teach entrepreneurs how to build a business for success. I launched my online store Skimbaco in the USA in 2007 and aced social media and influencer marketing in an era when most companies were not even on Facebook yet. Companies started asking for my advice, and among the first was Walmart. I pioneered in influencer and social media marketing. Growing consumer advocacy & telling compelling stories excites me, but growing sales and new business excite me more. I joined Collective Bias, a social shopper marketing agency, and helped their CPG clients to grow sales, engage consumers and to achieve B2B goals by influencing shopper behavior. Collective Bias’ profit margin increased 350% within the first 6 months of my employment, and our clients got more shelf space in the stores and broke sales records. I felt honored we won multiple American Advertising Awards. I decided to grow Skimbaco Lifestyle into a magazine and continued consulting. I helped travel industry to start using Instagram for marketing, and I wrote a book "Instagram as your Guide to the World" in 2013, and continued speaking in conferences around the world. Creating a digital-first career has supported my personal goals of showing the world to our children, and enabling an international career in aviation for my husband. I’ve lived in five countries and multiple states in the USA, and traveled around the world. I’ve moved 33 times in my adulthood. Our three children were born in 3 different countries within 3 years, and they’ve never been in daycare or had a babysitter. I’ve created my career fully remotely and worked as a serial digital entrepreneur, while living in foreign countries, and being an Army wife/expat spouse and work-at-home-mom for over 20 years. I don’t like when people tell me something can’t be done. I usually find a way. After nomadic living, I returned to my home country Finland to help Nordic companies with business growth. Contact: [email protected]