KarbonPay

Digital Marketing Specialist

Rivalz Network

Marketing Manager

Block Dojo

- Manage the content marketing of the Dojo in SE Asia with a particular focus on the Philippines.
- Content management of website, newsletters and blogposts with CoinGeek Media. 
- Create and publish website and social media content (Facebook, Instagram, X and LinkedIn). 
- Cross functional collaboration with Design team to create engaging and compelling content. 
- Source content from across Block Dojo partners and portfolio companies to feature. 
- Plan, budget and execute internal & external events (online and offline) including collaterals, marketing materials and more. 
- Plan, curate and handle all marketing emails - demo day, cohort application, kampai nights etc via CRM (HubSpot). 
- Plan, develop and execute ad campaigns (Meta & LinkedIn) for Lead Gen - budgeting, monitoring and reporting of analytics while hitting KPIs and low CAC.
- Collate data and produce social media, website and campaign analytics reports monthly for data driven decisions.
- Work closely with the Deaflow Manager to create marketing strategies to improve Founder applications into the Dojo.
- Photo and video capture and editing of key Dojo events (Sessions, Bootcamp, Kampai, Demo Day + Investor Dinner). 
- Social media monitoring and management working alongside CoinGeek Media. 
- Attained 100+ applications into the Dojo before the start of Cohort programme.
- Work with every founder within the Block Dojo programme to create a marketing
strategy (all portfolio companies includes GTM, social media, branding, profile optimization & more).

DefVerse

Chief Marketing Officer

Celo Foundation

Marketing Director

ANIFTY Inc.

Marketing Associate

Cosmic Guild

- Built a community from ground up (SEA) from 0 - 15K on Discord, Twitter and Telegram (all organic). 
- Set up and managed 50K+ gaming accounts for multiple Web3 Games (Sipher, Nyan Heroes, CyBall, Pegaxy, MetaSoccer, Genopets, Blast Royale and more).
-  Consistent acquisiton and research on meta for games to ensure that the assets are suitably maintained and purchased for the Company’s portfolio. 
- Secured partnerships & investments with Binance Labs | Crypto.com Play Ventures ($7M). 
- Onboarded multiple influencers/KOLs & streamers within the gaming industry to expand reach.
- Launched multiple incentive programs & campaigns, giveaways and airdrops monthly.
- Hosted tournaments for Valorant, Axie Infinity, League of Legends and Mobile Legends for 200+ players with $2000+ prizepool (online streaming, giveaways and community prizes as well).
- Hosted several offline and online events boosting engagement and reach.
- Hired and managed 20+ people in SEA.
- Hosted monthly AMAs with partners, stakeholders and community.

Country Head - Philippines

Community Manager

Pru Life UK

Recruitment Specialist

Sol Psychological Services

Psychometrician Intern

Goal-driven professional with a proven track record in Web3, Blockchain, Crypto, GameFi & AI. Extensive experience in digital marketing, project management, and product launch. 

My background includes working with blockchain startups and understanding the challenges associated with producing high quality products efficiently. Furthermore, I have developed a deep understanding of how to use AI & analytics to evaluate product performance and optimize content strategies. My passion lies in building strong relationships with clients while delivering cutting-edge solutions that exceed expectations.

Reach me at TG: @katrinaayag 🍸

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