Versiclad

Marketing-Part time

Watertight Group

Marketing Consultant Part Time

Plush - Think Sofas

Development of the annual marketing strategy/ calendar each fiscal year. 
Introduction of Social Media - strategy and ongoing campaigns, grew a following on twitter to nearly 1900 in just over 12 months.  Social media includes Facebook, Twitter, Pinterest and Instagram and product review forums.
Introduction of new mediums- Radio, magazine inserts,
Implementation of SEM and SEO
Financial responsibility for all marketing activities.
Managed the tender process and appointed new creative and media agency.
Developed a hierarchy of messages to implement in store POS
Re-introduced BTL offerings (refer a friend, viral eDMs)
4 direct reports
Developed local store marketing strategy across regional and metro stores and implementation of relevant campaigns
Undertook a brand development workshop to assist in a brand strategy for the business
Responsible for all internal communications for both head office and retail stores. 
Responsible for all events including Christmas Party, National Conference, brand workshops and marketing and product road shows.
Manage supplier relationships- creative and media agencies, print and catalogue distribution.
Introduced a partnership through sales of “Snuggle chair” with Ovarian Cancer Australia- raised       over $20k in 12 months.

National Marketing Manager

Optus

Loyalty and Retention Executive SMB Contract Role

ADT Security Australia

Consumer/Residential Marketing Projects- Contract role

Cuscal Limited

Marketing Campaign Manager- Contract role

Clarinet Pty Ltd- a VoIP Telco

Marketing Consultant

Paul Wakeling Motor Group

Marketing Communications Manager

Jafa's Aussie Bar and Bistro

Manager

One.Tel

International Director of Marketing

Experienced Marketer. Skilled in Retail, Telco, Manufacturing and Nonprofit Organizations .
Core skill set: Social Media, WordPress, Digital,  Advertising, Media , Strategy, Rebranding, Loyalty Programs, start ups and Management.

Taplio

Katrina Larsen's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Katrina Larsen's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Katrina Larsen's Linkedin Analytics