Fractional Head of Marketing for B2C or B2B businesses
- Perform Marketing Audits (Digital channels).
- Conduct Market Research and Competitor analysis.
- Develop Marketing, SMM strategies, and Content plans. Content marketing.
- Implement paid marketing strategies with a team (Google Ads, targeted advertising on social networks), and create and manage content for social networks.
- Consult businesses on their content marketing and demand generation approach.

DM me to chat about your marketing pain-points.

Marketing Consultant / Fractional Head of Marketing

PARTNER2B

- Develop Marketing, Digital, SMM strategies.
- Conduct Market Research and Competitor analysis.
- Create and manage Content strategy.
- Product marketing.
- Oversee and direct the operational aspects of the digital direction.

Head of Digital Marketing

Domino's Pizza Baltic

💪 Responsibilities:
- Creation and implementation of Digital and SMM strategies for two markets (Lithuania, Latvia).
- Operational management and control of digital direction (outsourced specialists): Google Ads, SEO, Facebook Ads.
- Product management (website, app, admin panel) for Lithuania and Latvia.
- Building and launching a mobile application for Lithuania in collaboration with the IT team, and adapting it for Latvia, as well as promoting the app.
- Supervision SMM direction and brand reputation on social networks, including influencer marketing.
- Team leadership in an international small team (including hiring team members).
- Development, implementation, and control of the execution of promotional campaigns aimed at increasing sales and brand recognition.
- Monitoring and development of direct marketing channels (push notifications, email, SMS).
- Analyzing results and achieving KPIs (% of digital sales, online channel sales, ROI, conversions, etc.), and compiling reports.
- Market research in Latvia prior to brand launch.
- Successful market launch in Latvia (digital direction: website, app, marketing strategy, etc.).
- Preparation and management the digital marketing budget.
- Collaborating with designers, content creators, and other visual specialists.

⭐️ Achievements:
- % of digital sales increased within one year from 35% to 53% (a growth of 51%).
- Achieved a 50% increase in website traffic (sessions) within one year.
- Initiated SEO optimization under my leadership, resulting in the following outcomes:
 * In the 2nd month of implementing SEO, organic search revenue from the website exceeded monthly SEO costs.
* Organic traffic was initially nonexistent and grew to constitute 15.3% of the total website traffic within a year.
* Organic search revenue increased from 0 to approximately 19% of the overall website revenue.
* Revenue from Organic Search channel exceeded SEO promotion costs by 15 times within 7-8 months of work.

Domino's Pizza Belarus

- Lead team of professionals including: performance, loyalty and engagement, design, brand and communication, organic traffic, and influencer marketing teams.
- Development and participation in the implementation of Marketing, Digital, and SMM strategies.
- Operational management and control of digital direction (outsourced specialists): PPC, SEO, targeting on social networks.
- Supervision of SMM direction and brand reputation in social networks (FB, Instagram, Tik-Tok, VK): planning, task setting for SMM manager, monitoring of performance, active participation in the process, influence marketing.
- Analysis and evaluation of the effectiveness of marketing tools.
- Compilation, defense, and compliance with the marketing budget.
- Launch of creative special projects and innovative implementations: UI/UX website, development of telegram bot, landing page, etc.
- Development, implementation, and control of the execution of promotional campaigns aimed at increasing sales and brand recognition.
- Working with designers (idea generation, task setting, writing technical specifications, monitoring performance): static and dynamic banners, animations, etc.

Head Of Digital Marketing

- Defining brand positioning
- Launching advertising campaigns:
*Setting goals, developing concepts, and writing mechanics;
*Selecting promotion channels, calculating budgets;
*Monitoring the progress of advertising campaigns and evaluating their effectiveness.
- Implementing and coordinating ATL and PR projects, including copywriting and PR promotion.
- Media planning, channel selection, and effectiveness analysis.
- Reporting.
- Working with designers and printings to generate creative ideas, develop design briefs, and create POS materials and digital layouts for print.
- LSM marketing.
- Organizing Grand Openings: brainstorming ideas, planning, selecting placement channels, budgeting, supervision, implementing.
- Creation and handle of photo-, video-shootings.
- Forming and tracking payments for projects, as well as managing document workflow.

Marketing Department Specialist

youth clothing chain "Sister's" (ЧТУП Сапогетти)

- Development of a brand marketing and promotion strategy for "Sister's" in the fashion market.
- Building and promoting the brand from scratch.
- Organizing an advertising campaign for the youth clothing and footwear chain store "Sister's".
- Implementation and coordination of ATL, BTL and PR projects. Placement of advertising information on trading platforms. PR promotion, copywriting PR texts.
- Searching for and communicating with potential partners to collaborations by advertising campaigns and stimulating events.
- Media planning and analysis of the effectiveness of communication channels.
- Control and tracking of payments for projects. Document management.
- Collaboration with designers and printings. Developing clear design briefs for POS materials and digital layouts, generating creative ideas.
- Organizing events to celebrate the opening of new retail locations.
- Development of promotion plans for new stores.
- Developing and introducing a new brand of men's clothing and footwear called "HIM by Sister".

Marketing And Advertising Manager

Сеть универсамов "Рублевский"

Category: Alcohol, tobacco products, non-alcoholic drinks, juices

Assistant Category Manager

ИП «БелВиллесден»

Category: cosmetics, personal care products, newborn goods.

Procurement Specialist

International Marketing Leader | ex Head Of Digital Marketing Domino's Pizza Baltic | Open to offers

Hello, I'm Katsiaryna 👋

With 10 years in marketing, I've evolved from a traditional marketer to Head of Digital Marketing, focusing on B2C e-com, and now I also have a year of experience in B2B tech.
🍕I have over 7 years of significant experience working with global franchises like Domino's Pizza in Belarus and the Baltic region (Lithuania and Latvia).

I currently provide fractional CMO services for SMBs, working with a talented team to offer end-to-end marketing solutions. We specialize in developing and implementing GTM strategies, digital marketing, demand generation, and social media growth, serving the US and EU markets. Additionally, I offer tailored marketing consultations and brainstorming sessions.

I excel in team leadership, data-driven decision-making, and strategic planning. I thrive on solving complex problems and continually expanding my knowledge, staying updated with social media and digital marketing trends.

I believe psychology is the heart of marketing, so I study it to understand and meet client needs effectively. In my free time, I dance, run in the warm season, and learn to play the piano😊

✍️ Feel free to message me for more details or to discuss how I can help your business grow. 
I'm always happy to connect and explore new opportunities!

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