Katrina Strathearn's Linkedin Analytics

I believe that consumers want content that is easy to read, answers their burning questions, offers a fresh perspective and makes them feel connected - to a brand, to their place in the world and to the people around them. That's why I help busy businesses to create effective, beautifully written content and well-thought-out content strategies. Areas of expertise: - Content strategy - Content management (including CMS) - Content writing - Integrated marketing strategy - Project management & leadership - Events marketing - Customer engagement campaigns Achievements: - Led a team in the deployment of the client engagement and acquisition strategy for The Oxford Group (a global management training company) across Europe, the USA and Hong Kong. - Revitalised The Oxford Group’s content marketing strategy to drive lead capture and sales. - Developed and executed the launch strategy for the Amazon best-selling book: 5 Conversations: How to transform trust, engagement and performance at work. - Managed the XpertHR USA team to successfully launch the brand at the USA's largest HR conference. - Designed, produced and launched an online support center for XpertHR US’s law firm partners. - Managed the London Science Museum’s internal and external stakeholders (including IMAX) to produce eight short promotional videos for their new digital signage system on time and to budget. - Have written articles that have appeared in UK lifestyle and bridal magazines, Human Resources publications and The Courier Mail. - Transformed the University of Surrey’s 2015 Annual Review from a traditional printed publication into a multi-channel, digitally focused campaign that exceeded all social media interaction targets. - Wrote and published the University of Surrey’s 50th anniversary publication Book of Wonder. N.B. I undertook multiple contract roles in the UK to be flexible to accommodate military postings for my spouse.