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Katharine Murta Adams

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Want to reach me directly? Email: [email protected] Phone: 323 633 7715 Want to see my work? Visual Design: www.katymurta.com UX Design: uxfol.io/katymurta I have a passion for all things creative--package design, logo design, icons, illustration, print design, book design, environmental graphics, motion design, UX design, drawing, and painting. I have years of experience collaborating with clients--from small start ups to Fortune 500 companies--on creative design, illustration, motion design, and UX; executing innovative and engaging visual solutions so that they can delight their customers, increase sales, and create lifelong brand advocates. I am certified in Leading SAFe 5.0 and POPM 6, and a graduate of the Google UX Certification program, resulting in two mobile apps and websites, following the UX design process from research to testing. I am a big believer in giving back, so I mentor junior designers, and I provide leadership, creative direction, and subject matter expertise (SME) to help build collaborative teams via creative documentation, communication, and best practices. Some highlights from my varied creative career: - Built out strategic partnership campaigns for Farmers Insurance consisting of multiple deliverables that increased brand awareness, lead generation, and click-rate by 10% for the target demographic via Affinity groups and employer-sponsored channels.  - Implemented HTML5 banner animations for a fast rebrand of MetLife assets. The ‘Parking’ banner ad increased the click rate by 23%.  - Launched an HTML5 Google Ad submission documentation, enhancing team efficiency by 25%.  - Led the Farmers' design team on an illustration brand style guide and built out assets for our internal teams, saving hours spent creating new assets. - Directed the same team on best practices for Adobe InDesign, with a supplemental guide created for future reference, saving hours spent on tutorials, etc. SKILLS Adobe Creative Suite HTML5, CSS, Webflow Tumult HypePro Figma/FigJam Procreate, Affinity Designer for the iPad Microsoft Office Visual Studio Code Robohead, Asana, Rally, Kanban principles Collaboration Web Design Iterative Execution Design Thinking Creative Strategy Color Theory, Typography, and Design Principles Project Management Branding and Identity Image Editing UX/UI Principles and Execution Illustration, Drawing, Painting Digital Marketing Motion Design I am also a runner and the proud mommy to FIVE dogs. And I make it a point to do personal work--some of it is at www.folio.procreate.com/katymurta

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