Katharine Murta Adams's Linkedin Analytics

Want to reach me directly? My email is [email protected]. 👈🏻 With more than 25 years of experience in creative design, illustration, motion design, and UX, I have helped various clients and organizations achieve their goals and elevate their brand identity through innovative and engaging visual solutions. I have a passion for design thinking, collaboration, and iterative execution, and I am always eager to learn new skills and tools to enhance my craft. You can view my visual design work at www.katymurta.com and uxfol.io/katymurta for UX work. As a Senior Creative Designer at Farmers Insurance, I did the following: ⭐️ Built out strategic partnership campaigns consisting of multiple deliverables that increased brand awareness, lead generation, and click-rate by 10% for the target demographic via Affinity groups and employer-sponsored channels.  ⭐️ Implemented HTML5 banner animations for a fast rebrand of MetLife assets. The ‘Parking’ banner ad increased the click rate by 23%.  ⭐️ Launched an HTML5 Google Ad submission documentation, enhancing team efficiency by 25%.  ⭐️ Led a design team on an illustration brand style guide and built out assets for our internal teams, saving hours spent creating new assets.  ⭐️ Directed a team of designers on best practices for Adobe InDesign, with a supplemental guide created for future reference, saving hours spent on tutorials, etc. ⭐️ Collaborated with Marketing, UX, and Product teams to ensure alignment with strategic business themes, increased brand awareness, and customer satisfaction. I am certified in Leading SAFe 5.0 and POPM 6, and in the Google UX Certification program, resulting in two mobile apps and websites, following the UX design process from research to testing. TECH SKILLS Adobe Creative Suite HTML5, CSS, Webflow Tumult HypePro Figma/FigJam Procreate, Affinity Designer for the iPad Microsoft Office Visual Studio Code Robohead, Asana, Rally, Kanban principles Core competencies: Collaboration Web Design Iterative Execution Design Thinking Creative Strategy Creative Problem Solving Color Theory, Typography, and Design Principles Project Management Excellent Communication Branding and Identity Image Editing UX/UI Principles and Execution Illustration, Drawing, Painting Emotional Intelligence Digital Marketing Motion Design